Ivan Schneider: The Internet Loves Birthdays

The Internet has evolved into a machine for drumming up a chorus of "Happy Birthday" messages, from family, friends, friends of friends who you added on Facebook, random people that you circled on G+, and increasingly, automated bots. Enough already.
8/27/2013 | 69 comments
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freespiritny25   The Internet Loves Birthdays   8/29/2013 4:05:02 PM
Re: Sell, Sell, Sell
@ Susan F. I prefer the coupons sent directly to me for my birthday as well. It doesn't put anyone out. No one has to feel obligated, especially in these hard economic times. I always appreciate when my favorite stores send me a coupon for my birthday.
freespiritny25   The Internet Loves Birthdays   8/29/2013 4:01:33 PM
Re: Sell, Sell, Sell
@Ivan, Lol. It is a racket. I would be embarrassed if my friends bought the gift cards for me. It's greed and commercialism.
jastro   The Internet Loves Birthdays   8/29/2013 2:58:08 PM
Re: Sell, Sell, Sell
Aside from the sales aspect, lots of people want others to know it's their birthday, and to celebrate it with them with good wishes. So, there is an upside in terms of community. Still, security wise, a bit of a red flag.

 

Happy Birthday Ivan. I can send along some  stickers online -
mejiac   The Internet Loves Birthdays   8/29/2013 2:23:58 PM
Re: Sell, Sell, Sell
@jastro,

Agreed, using birthdays and social media is part of marketing strategies. "It's your birthday...get 5% off all deals".

I don't think this will stop, since consumers like to see custom promotions being offered to them (makes them feel special).

And this goes accross all industries, not just retail.

I mean, even your phone company will send you an offer on the day of your birthday, the date you moved in to your home, the date you started services with them...it's all a marketing strategy.
Sara Peters   The Internet Loves Birthdays   8/29/2013 10:48:17 AM
Re: Sell, Sell, Sell
@Susan_Fourtane  Thank you. I'm already starting my celebrations even though my birthday isn't for two weeks.

The Peters family has a very specific, very coveted cake recipe that is called "Peters Birthday Cake." I'll be making one for myself. Although I've never learned how to make icing as good as my mother's icing. (Even though she wasn't born a Peters and divorced my father, she still took the birthday cake tradition very seriously.)
Susan Fourtané   The Internet Loves Birthdays   8/29/2013 1:53:50 AM
Re: Sell, Sell, Sell
Sara, 

"I prefer it when I get coupons to buy presents for myself during the month of my birthday... which is September! Sara's ready to go shopping."

Here is one idea for you: You need to declare the month of September your official birthmonth. :)

During the 30 days of your month you go and do something nice, and fun for yourself. And of course, you use all your coupons to buy nice presents for yourself. :D And don't forget about your favorite cake. 

-SusanF
User Ranking: Blogger
Sara Peters   The Internet Loves Birthdays   8/28/2013 5:00:22 PM
Re: Sell, Sell, Sell
@Ivan  Wait a second, wait a second. It's YOUR birthday and they're suggesting you buy OTHER PEOPLE birthday presents? That just seems wrong.

I prefer it when I get coupons to buy presents for myself during the month of my birthday... which is September! Sara's ready to go shopping.
Ivan Schneider   The Internet Loves Birthdays   8/27/2013 3:32:01 PM
Re: Sell, Sell, Sell
Good point -- and now I see Facebook suggesting that I buy my friends gift cards for their birthdays. What a racket.

 
User Ranking: Blogger
jastro   The Internet Loves Birthdays   8/27/2013 12:42:18 PM
Sell, Sell, Sell
Liked the ideas for new celebration days.

I always assumed the "birthday" online celebration was a path to advertising and selling more goods and services. It's Ivan's birthday, would you like to get him a gift?  Prodigy and AOL did it several years back.
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