Ivan Schneider: The Internet Loves Birthdays

The Internet has evolved into a machine for drumming up a chorus of "Happy Birthday" messages, from family, friends, friends of friends who you added on Facebook, random people that you circled on G+, and increasingly, automated bots. Enough already.
8/27/2013 | 69 comments
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jastro   The Internet Loves Birthdays   8/27/2013 12:42:18 PM
Sell, Sell, Sell
Liked the ideas for new celebration days.

I always assumed the "birthday" online celebration was a path to advertising and selling more goods and services. It's Ivan's birthday, would you like to get him a gift?  Prodigy and AOL did it several years back.
Ivan Schneider   The Internet Loves Birthdays   8/27/2013 3:32:01 PM
Re: Sell, Sell, Sell
Good point -- and now I see Facebook suggesting that I buy my friends gift cards for their birthdays. What a racket.

 
User Ranking: Blogger
Sara Peters   The Internet Loves Birthdays   8/28/2013 5:00:22 PM
Re: Sell, Sell, Sell
@Ivan  Wait a second, wait a second. It's YOUR birthday and they're suggesting you buy OTHER PEOPLE birthday presents? That just seems wrong.

I prefer it when I get coupons to buy presents for myself during the month of my birthday... which is September! Sara's ready to go shopping.
Susan Fourtané   The Internet Loves Birthdays   8/29/2013 1:53:50 AM
Re: Sell, Sell, Sell
Sara, 

"I prefer it when I get coupons to buy presents for myself during the month of my birthday... which is September! Sara's ready to go shopping."

Here is one idea for you: You need to declare the month of September your official birthmonth. :)

During the 30 days of your month you go and do something nice, and fun for yourself. And of course, you use all your coupons to buy nice presents for yourself. :D And don't forget about your favorite cake. 

-SusanF
User Ranking: Blogger
Sara Peters   The Internet Loves Birthdays   8/29/2013 10:48:17 AM
Re: Sell, Sell, Sell
@Susan_Fourtane  Thank you. I'm already starting my celebrations even though my birthday isn't for two weeks.

The Peters family has a very specific, very coveted cake recipe that is called "Peters Birthday Cake." I'll be making one for myself. Although I've never learned how to make icing as good as my mother's icing. (Even though she wasn't born a Peters and divorced my father, she still took the birthday cake tradition very seriously.)
Susan Fourtané   The Internet Loves Birthdays   8/30/2013 5:43:42 AM
Re: Sell, Sell, Sell
Sara, 

You have your very own birthday cake? :D Now I should demand a picture. :)

How lovely your mother took the birthcake tradition serously. Well, as for a link to a photo memorial you posted here once she was a lovely being all together. I wish you a lovely birthmonth starting tomorrow. :D 

-SusanF
User Ranking: Blogger
Sara Peters   The Internet Loves Birthdays   8/30/2013 2:27:37 PM
Re: Sell, Sell, Sell
@Susan Fourtane  I'll happily post a picture of my cake after I bake it, but I warn you that it doesn't look very exciting. It's the texture and flavor of the Peters Birthday Cake that is so magical.

Although my mother was a masterful cake decorator. For my 30th birthday she drew Naruto -- my favorite teenage cartoon ninja -- on my cake. Yup. I was 30-going-on-10, and my mom apparently stayed up well into the night drawing Naruto on the icing, scraping it all off when it didn't come out the way she liked it, and then drawing it again.

 
Susan Fourtané   The Internet Loves Birthdays   8/31/2013 7:49:46 AM
Re: Sell, Sell, Sell
Sara, 

The Peters Birthday Cake sounds super nice, and fun. Is it a secret recipe? :) Oh, how long has the recipe been in the family? What makes it magical? I am interviewing you for Cakes & IT. :D

I think it was very sweet she drew Naruto for you on your cake. :) How super nice memory.

My mom made a very special orange cake for me for my first communion. I have always said it was the best part of the whole show. I was seven. :)

-SusanF  
User Ranking: Blogger
Susan Fourtané   The Internet Loves Birthdays   9/12/2013 5:59:02 AM
Happy Birthday, Sara!
Happy, Happy Birthday, Sara! :) 

I wish you a lovely day,

enjoying your delicious special Peters cake. :D

-SusanF
User Ranking: Blogger
freespiritny25   The Internet Loves Birthdays   8/29/2013 4:05:02 PM
Re: Sell, Sell, Sell
@ Susan F. I prefer the coupons sent directly to me for my birthday as well. It doesn't put anyone out. No one has to feel obligated, especially in these hard economic times. I always appreciate when my favorite stores send me a coupon for my birthday.
freespiritny25   The Internet Loves Birthdays   8/29/2013 4:08:25 PM
Re: Sell, Sell, Sell
@jastro, True, but then again google makes it easy to find out just anybody's age or date of birth.
Susan Fourtané   The Internet Loves Birthdays   8/30/2013 6:13:59 AM
Re: Sell, Sell, Sell
freespirit, 

"I always appreciate when my favorite stores send me a coupon for my birthday."

Who wouldn't. :D At least those stores put the data they collect from you into good use.

-Susan

 
User Ranking: Blogger
shehan   The Internet Loves Birthdays   8/31/2013 9:30:17 AM
Re: Sell, Sell, Sell
@Susan many of us would like it. What will you feel if you get a bunch of flowers on your birthday at your doorstep? 
Susan Fourtané   The Internet Loves Birthdays   9/1/2013 7:28:57 AM
Re: Sell, Sell, Sell
Shehan,

I don't know. I will tell you when it happens. 

-Susan
User Ranking: Blogger
Susan Nunziata   The Internet Loves Birthdays   9/11/2013 3:46:54 PM
Re: Sell, Sell, Sell
@shehan: Good question. I guess it depends on who sent the flowers. If they came from a person I like then I would love it. If the flowers came from a "brand" I might say "how nice," though I would be cynical about it.

In either case, I would put them in a vase with some water and  enjoy the flowers...

:D

 
Susan Nunziata   The Internet Loves Birthdays   8/30/2013 4:53:48 PM
Re: Sell, Sell, Sell
@susan: I love this idea of celebrating a birthmonth!

 
Susan Fourtané   The Internet Loves Birthdays   8/31/2013 2:27:16 AM
Re: Sell, Sell, Sell
Yay! It's super fun, Susan. :D 

Once upon a time in a distant galaxy, I used to celebrate my birthmonth. It was super fun, and full of pampering. Then something happened, and I cancelled that celebration forever. Maybe I should try to forget, and leave that in the past. But yes, I recommend you to start celebrating your birthmonth. :D When is it? 

-Susan
User Ranking: Blogger
Susan Nunziata   The Internet Loves Birthdays   9/6/2013 5:21:12 PM
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@SusanF: Oh, I'm sorry. I hope that you can return to this lovely tradition.

My birth month is October, so I think I shall start the celebrations this year!


Susan Fourtané   The Internet Loves Birthdays   9/7/2013 2:33:13 AM
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SusanN! October?! :D Yay!  

Yes, you must start your celebrations this year. :) Maybe you can also start a special cake tradition, like Sara has. That is lovely, too. 

-SusanF
User Ranking: Blogger
Susan Nunziata   The Internet Loves Birthdays   9/11/2013 4:12:09 PM
Re: Sell, Sell, Sell
@susan: Yes! Mine would have to be gluten-free though. :)
jastro   The Internet Loves Birthdays   8/29/2013 2:58:08 PM
Re: Sell, Sell, Sell
Aside from the sales aspect, lots of people want others to know it's their birthday, and to celebrate it with them with good wishes. So, there is an upside in terms of community. Still, security wise, a bit of a red flag.

 

Happy Birthday Ivan. I can send along some  stickers online -
Susan Nunziata   The Internet Loves Birthdays   8/30/2013 4:49:08 PM
Re: Sell, Sell, Sell
@jastro: I'm with you on that one. I have the absolute WORST memory for birthdays, anniversaries and the like. While Ivan's right about why the social networks are making such a big deal about birthdays, this tool has saved me from very much embarrassment over the years.

 
JPoe   The Internet Loves Birthdays   8/31/2013 10:33:45 AM
Re: Sell, Sell, Sell
@jastro,

True. There are some people who really do want it to be known that it's their birthday, and welcome the drama, horns, cards, etc. It's easy to get all cynical about it, but maybe the Internet can help fill the holes in lives in unexpected ways. I dunno.
freespiritny25   The Internet Loves Birthdays   8/29/2013 4:01:33 PM
Re: Sell, Sell, Sell
@Ivan, Lol. It is a racket. I would be embarrassed if my friends bought the gift cards for me. It's greed and commercialism.
Susan Nunziata   The Internet Loves Birthdays   8/30/2013 4:51:41 PM
Re: Sell, Sell, Sell
@freespiritny25: Awww, is it really? I guess I'm a softie when it comes to this stuff. I mean, I know it's commercialism, but what if the person were sincere in buying you the gift? Is it really that much different from them going out to a store and buying a gift intead?

Considering that I'm of an age where I now celebrate the "anniversary of my 29th birthday" every year, of course, I don't neccesarily want to be reminded of it by everyone in my social media circles, but that's a discussion for another time...
Susan Fourtané   The Internet Loves Birthdays   8/31/2013 2:41:37 AM
Re: Sell, Sell, Sell
Susan, 

"I don't neccesarily want to be reminded of it by everyone in my social media circles, but that's a discussion for another time..."

Yes, that's something that I don't like either for several reasons that would make up a book, not a comment here. I never give away the date when I sign up to social media sites, or anywhere else not official. 

-Susan 
User Ranking: Blogger
Susan Nunziata   The Internet Loves Birthdays   9/6/2013 5:23:09 PM
Re: Sell, Sell, Sell
@SusanF: Yes, good point. I'm always taken aback by the number of sites that ask for that personal information, which can be very easily used by someone looking to steal identity.

I tried to make an online appointment on a salong website recently and before I could even reach the appointment page they asked for my birthdate and year. I opted to visit another salon. 
Nomi   The Internet Loves Birthdays   9/7/2013 2:54:51 AM
Re: Sell, Sell, Sell

@Susan a very valid observation. I think that by knowing your personal info, the sites want to make their customer base grow by offering you services of your liking. But they least care about the security of information. Any time we hear the news about information compromised, the companys just reply with that they are looking into the matter and making their security more fool proof so these kind of hacking do not take place in future. They never informed about what happened to the information lost.

Susan Nunziata   The Internet Loves Birthdays   9/11/2013 4:13:48 PM
Re: Sell, Sell, Sell
@Nomi: Precisely. And there's a scam going around FB right now where people are stealing other peoples' entire FB identity, down to their family pix and everything. I've seen this happen to two friends of mine already in the last 6 months. And FB will do nothing to help them. 
Nomi   The Internet Loves Birthdays   9/12/2013 1:07:31 AM
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@Susan absolutely. I feel there must be some governing body looking into the matter. I feel people should start complaining on the social media as its the only way to communivate your protest but still I am not sure that their voice will be heard and the giants will keep on ruling the lives of people.
Susan Nunziata   The Internet Loves Birthdays   9/19/2013 3:02:54 PM
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@Nomi: I fear you're right. It's a tricky proposition with no easy answers.

Curt had a fantastic radio show on the topic of social media & the law yesterday that tackled some of these privacy issues. The archived show can be found here:

http://www.enterpriseefficiency.com/radio.asp?doc_id=267688
Nomi   The Internet Loves Birthdays   9/20/2013 4:15:22 AM
Re: Sell, Sell, Sell
@Susan I am also afraid that things are not very pleasant and till the time we cannot control the lives of people keep on getting ruined. I feel that we need to find a way and quick. What do you say?
Susan Nunziata   The Internet Loves Birthdays   9/20/2013 6:58:23 PM
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@Nomi: Yes, it's going to require pepole collectively speaking out and organizing their activities to make it clear that we've had enough.

Unfortunately, we have become so accustomed to our pirvacy being violated that it's no longer alarming and most people seem unaware at best and apathetic at worst. In fact, I have to say at many times i'm guilty of falling into the apathy camp myself because the issues just seems so overwhelming and unsolvable. 
Marif   The Internet Loves Birthdays   10/31/2013 7:35:27 AM
Re: Sell, Sell, Sell
@Susan: other than accustomed, we have unintentionally defined the boundary of breach in our minds. Common user only consider a breach when he will come to know that his email or social media account has been hacked or when someone close to him tells him about his secret. Otherwise we normally don't bother who else can or have hacked my information. I don't know, from the security breach at adobe, how many effected will take it more than just a news, except the enterprises.
Susan Nunziata   The Internet Loves Birthdays   10/31/2013 7:10:41 PM
Re: Sell, Sell, Sell
@Marif: Awareness in the general public is low. They read about these things even in the headlines but don't really understand how it will affect them or what kind of danger they might be in.

It's only a fluke when most poeple discover they've been hacked, who knows how many stolen identities are out there that we are unaware of.
Marif   The Internet Loves Birthdays   11/1/2013 9:04:05 AM
Re: Sell, Sell, Sell
@Susan: you are right the security awareness in general public is very low. But people are living their life happily even without this awareness. So if they will be come to know about these kinds of security breaches this will me them concerned about something for which they can do almost nothing.
Susan Nunziata   The Internet Loves Birthdays   11/6/2013 12:58:49 PM
Re: Sell, Sell, Sell
@Marif: Hmmm...I understand the spirit of what you're saying. It's basically "ignorance is bliss."

To an extent that is true, though there are basic things people can learn to help minimize their risks, for example the obvious things like not clicking on an email link if you're not sure of the source. Not storing your credit card information in retail websites, no matter how secure they say they are (I have a friend who was recently hacked this way). A little awareness can go a lot way.

 
Marif   The Internet Loves Birthdays   11/7/2013 7:55:20 AM
Re: Sell, Sell, Sell
You are right Susan, this level of awareness should be there with the common user as the enterprises invest heavily on their security so this segment remains the most vulnerable to hacking. If the customer is using a web service of the financial institution, it is necessary for the institution to educate their customers so they will be a kind of safe. But on the other hand, talking about ethical hacking, the social websties doesn't restrict their users on sharing anything, where they are the most vulnerable.
Susan Nunziata   The Internet Loves Birthdays   11/12/2013 1:58:50 PM
Re: Sell, Sell, Sell
@Marif: good points, and the sharing that is done on social media can very easily lend itself to malicious hackers as well. Your name, your birth date, details about your friends, even your mother's maiden name could be ascertained on social media. 
Hayder   The Internet Loves Birthdays   11/13/2013 7:48:06 AM
Re: Sell, Sell, Sell
@Susan agreed but how can we improve that awareness. I believe the data transfered to the third party without any binding is considered to be compromised from the time you hand it over to them. Social media is no exception and is actually the root cause where hackers identify the target and then its done. I believe we need to be careful what we share and only share what is not very personnal  :)
Susan Nunziata   The Internet Loves Birthdays   11/13/2013 1:16:54 PM
Re: Sell, Sell, Sell
@Hayder: True, control really is out of our hands at this point, our personal data is already out there in the wide wide worth whether we like it or not.

Your suggestion is exactly the thing that needs to be repeated over and over, and is something I tell friends and family all the time: 

I believe we need to be careful what we share and only share what is not very personnal.

IMHO, we need a people's organization to start an awareness campaign, with Public Service Announcements making people aware of how much personal privacy they are really sacrificing. Just as we've had such campaigns to make people aware of the dangers of cigarette smoking or texting while driving, in a sense this is also a "public health" issue, only it's about the health of our personal identities as opposed to our physical beings.
Broadway   The Internet Loves Birthdays   11/13/2013 11:00:57 PM
Re: Sell, Sell, Sell
@Susan, I've recently had serious second thoughts about posting any pics of my little children online. I used to figure that was the real only good use of FB, but now I think I am violating their privacy and opening them up to who knows what horrors.
Susan Nunziata   The Internet Loves Birthdays   11/27/2013 2:38:28 PM
Re: Sell, Sell, Sell
@Broadway: I hear ya, it must be a tough choice to make. I don't have kids. I can't say what i'd do. My FB page is full of pics of my pets, so imagine if I did have kids I'd be one of "those" parents.

:)

In all seriousness, even something as benign as showing embarrassing pic of you as a kid crying on Santa's lap--those pics used to stay in the family photo album and my Mom would drag it out to embarrass me in my teen years when I had a date over.

I recently saw someone post a pic like that of their kid on FB after a really bad haircut, and I just thought, wow, that's kind of mean putting that out there for all the world to see. Will that pic come back to be a source of embarrassment for him someday, or will it just fade into the digital ether and be lost forever?

And that's not even considering the more dangerous side of posting pics of your kids, which almost goes without saying. 

 
Broadway   The Internet Loves Birthdays   11/27/2013 3:31:27 PM
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@Susan, I think you have touched on an important distinction: those pics/updates meant to show your love of your child/pet and those that poke fun. Too often parents cross the line to the latter.
Hayder   The Internet Loves Birthdays   12/3/2013 3:13:15 PM
Irony of internet

Well sharing of data either personal/official started out as a personal application and still has the flavor of being controlled by individuals (as opposed to corporations), we often underestimate the sheer destruction caused by mishandling this tool. I believe that this is what happened to the most of the people as well as organizations. They originally underestimated the data leakage taking place in this sphere and have since, wisely, begun to rethink their strategy either on personal or organizational level

Nomi   The Internet Loves Birthdays   11/13/2013 7:26:25 AM
Re: Sell, Sell, Sell
@Susan I am not sure whats the reason. Either we have thaken the issue very lightly or loss of privacy is no more a concern to the people. I believe the ratio of people is very less who are not affected by this at one time or the other but they are not aware of an appropriate platform to raise the issue. I think we need to have one to voice pur legitimate concern.
Susan Nunziata   The Internet Loves Birthdays   11/13/2013 1:07:58 PM
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@Nomi: You're right, and it's a bit of both factors at play: both an acceptance of the privacy violations not being top of mind concern to many people and a rather flippant attitude about the issue--at least, until the individual themselves is hacked or has their identity stolen. It's the kind of thing that once you live through it you understand. Just as It's hard to sell an alarm system to someone who has no fear of having their home burglarized.
Taimoor Zubair   The Internet Loves Birthdays   10/31/2013 3:57:46 AM
Re: Sell, Sell, Sell
The same thing happened to my sister. Someone hacked her account and also made a replica of her profile with the exact information, pictures and updates.

But our experience with facebook management was good. Their is an option to nominate three people you trust when you make your account. ( or later on if you adjust your private settings) . That saved her as fb asked for verification of identity from these three close friends whom she had immediately informed about the hacking. I would say although there was a delay of 2 days , fb did a good job in the end.
The_Phil   The Internet Loves Birthdays   10/31/2013 9:48:10 AM
Re: Sell, Sell, Sell
Wow I was unaware of those settings. I should update asap.

Was it made clear how they replicated the account?
Susan Nunziata   The Internet Loves Birthdays   10/31/2013 6:55:25 PM
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@Taimoor: I didn't know aobut this feature on FB, thank you! Going to activate it right away.

I'm glad things turned out ok for your sister in the end and that FB did right by her.
Hayder   The Internet Loves Birthdays   11/13/2013 7:44:47 AM
Re: Sell, Sell, Sell
@Taimoor thanks for the tip but can you share how your sister came to know about the hack. Most of the users do not know it actually and do not know where to look either. It will be a great help :)
Susan Fourtané   The Internet Loves Birthdays   9/8/2013 7:59:37 AM
Re: Sell, Sell, Sell
SusanN, 

Yes, and it always unnecessary information according to my logic. That's one reason why I always choose the first year on the drop down list of years. They usually go a 100 years back. :D 

"I tried to make an online appointment on a salong website recently and before I could even reach the appointment page they asked for my birthdate and year. I opted to visit another salon." 

That's a perfect example of what asking for unnecessary information is. Unless they want to send you a gift card for your birthday they have no reason to ask for it. Yet, the year? No reason whatsoever, not even for the gift card. Good you went to another salon. :) 

-Susan
User Ranking: Blogger
Susan Nunziata   The Internet Loves Birthdays   9/11/2013 4:18:55 PM
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@SusanF: Right, especially the year! a lady never reveals her age. 

;)
Susan Fourtané   The Internet Loves Birthdays   9/12/2013 5:55:52 AM
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Exactly, SusanN! :) 

-SusanF
User Ranking: Blogger
mejiac   The Internet Loves Birthdays   8/29/2013 2:23:58 PM
Re: Sell, Sell, Sell
@jastro,

Agreed, using birthdays and social media is part of marketing strategies. "It's your birthday...get 5% off all deals".

I don't think this will stop, since consumers like to see custom promotions being offered to them (makes them feel special).

And this goes accross all industries, not just retail.

I mean, even your phone company will send you an offer on the day of your birthday, the date you moved in to your home, the date you started services with them...it's all a marketing strategy.
Susan Nunziata   The Internet Loves Birthdays   8/30/2013 4:52:47 PM
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@Mejiac: It gets worse. Our veterinarian's office actually sends birhday cards to our DOGS on their birthday every year. Really.

 
mejiac   The Internet Loves Birthdays   8/31/2013 9:52:57 AM
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@Susan,

LOL.... I think this is the extend marketing strategies should go to...but I get...there are dog lovers out there that do appreciate that extra little care.

I think in todays environment, marketing strategies are more based on creativity and innovation than following what can be assumed as the conventional. The tools are the same, but it's the vehicle in the way it's delivered that has drastically evolved.

I won't be surprised when we get a touch pad on our wrist and it'll beep us that our second cousins gold fish is celebrating it's third week anniversay
zerox203   The Internet Loves Birthdays   8/31/2013 10:27:49 AM
Re: Sell, Sell, Sell
"I think in todays environment, marketing strategies are more based on creativity and innovation than following what can be assumed as the conventional. The tools are the same, but it's the vehicle in the way it's delivered that has drastically evolved."

@Mejiac, very well said. More than ever before, too, we live in an age where the tools available are infinite and the possibilities are endless. That is, the playing field is much more level and the tools are the same for everyone and, thanks to the internet, the littlest company can compete with the biggest one in many cases.

A tiny family-owned florist has the opportunity to integrate their business with social networking and put QR codes in their store cheaply and easily, if they so choose, instantly giving them the appearance of modernity. Since we live in a 'wild west' age when it comes to those kinds of things, there's tons of room for creativity in figuring out what sticks and what doesn't.
mejiac   The Internet Loves Birthdays   8/31/2013 10:38:40 AM
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@zerox203,

Very well said.

In today's market, by embracing technology you can take any small business and make it grow exponantiolly just be tapping into resources that are very easilly obtainable.

By combining social media and some very affortable gadgets (bar code, wi fi, RFI, tablets) you can have a very robust customer service that can be on par with today's market leaders.

So I think today David can definitly tackle Goliath with ease
Susan Fourtané   The Internet Loves Birthdays   9/1/2013 7:27:37 AM
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mejiac, 

"I won't be surprised when we get a touch pad on our wrist and it'll beep us that our second cousins gold fish is celebrating it's third week anniversary"

That's pretty much what the world is turning into, if you examine most of the FB posts. 

-Susan

 
User Ranking: Blogger
zerox203   The Internet Loves Birthdays   8/31/2013 8:31:32 AM
Re: The Internet Loves Birthdays
You know, Ivan, you might have touched upon a very ingenious idea here. Not about the internet birthday celebrations being an asinine concept (which I also certainly agree with), but about the need for an internet-age Andy Rooney. Not just someone to get upset about trends on the internet or the latest cash-grabbing EA game (we already have plenty of people for that), but someone specifically with the tech-knowledge chops to do the job right.

Someone with experience in IT and high-end concepts like Big Data who has the knowledge to really back up their smack talk is a must. To that end, I think I'll have to nominate you, Ivan, as the perfect person for the job. You can mail me my share of the royalties.
tinym   The Internet Loves Birthdays   8/31/2013 11:51:11 PM
Re: The Internet Loves Birthdays
Great idea! A weekly gimme a break, Internet!!! show on E2 would be a lot of fun to watch.
keveend   The Internet Loves Birthdays   8/31/2013 11:58:52 PM
Re: The Internet Loves Birthdays
Yes I too would love to join it this time. 
shehan   The Internet Loves Birthdays   8/31/2013 9:29:01 AM
Interesting
Well interesting. As you said Birthday is something which is important for many of us as it is one of the special days that we celebrate.
shehan   The Internet Loves Birthdays   8/31/2013 9:29:20 AM
Re: Interesting
Interesting idea. I have experienced the scenario u were mentioning about the birthday wishes that you get on you ATM machine. When I used the ATM on my Birthday is shows me the birthday wish. Wow it was lovely.
shehan   The Internet Loves Birthdays   8/31/2013 9:29:34 AM
Re: Interesting
Many organizations use customer birthdays in many ways. Especially in services such as motor vehicle deals, they used to send a birthday cake with wishes for their prestige customers. This will result in increasing the customer relationship. 
shehan   The Internet Loves Birthdays   8/31/2013 9:29:51 AM
Re: Interesting
Facebook plays major role in this regard. Every day it gives you the message on who will be celebrating their birthdays. This method has made out lives easy as Facebook has become a website which is used on regular basis wither on your laptop or mobile phone.
freespiritny25   The Internet Loves Birthdays   9/6/2013 11:51:00 AM
Re: The Internet Loves Birthdays
Happy Birthday Ivan! Just kidding ;) I agree it is a bit much when Wells Fargo is wishing you a happy birthday. A little ridiculous. I certaintly don't feel warm and fuzzy with random company birthday wishes.
Ivan Schneider   The Internet Loves Birthdays   9/12/2013 12:57:34 PM
The Birthday Switch
I signed up to send email newsletter software and discovered how easy it is to customize the registration form to include the "birthday" field (MMDD) or DOB field (MMDDYYYY), and to include either one as "required."

One could easily see the person responsible for setting up such a form, especially in a small business setting, being overzealous in a request for information. SusanN, that may explain your salon example where they want your DOB to make an appointment. 

But my main problem is on the enterprise side -- with companies that ask for your information for official reasons (i.e. opening a bank account, boarding an airplane) and then use that information for marketing. Not just marketing, but bad marketing. "It's your birthday, buy an airline ticket!" 

Why stop there?

How about: Happy birthday <FNAME>! You've come a long way since <STATE_OF_SSN_REGISTRATION>! Your mama must be proud of her baby <GENDER>! That's why we're saving the <AISLE_OR_WINDOW> seat for you for the amazingly low price of $49.99 per segment!"

 
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A Video Case Study – Translational Genomics Research Institute
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On the Case
TGen IT: Where We're Going Next

7|11|12   |   08:12   |   10 comments


Now that TGen has broken new ground in genomic research by using Dell's storage, cloud, and high-performance computing solutions, the company discusses what will come next for it and for personalized medicine.
On the Case
Better Care Through Better Communications

6|6|12   |   02:24   |   11 comments


The achievements of the TGen/Dell project could improve how all people receive healthcare, because they are creating ways to improve end-to-end communication of medical data.
On the Case
TGen IT: Where We Are Now

5|15|12   |   06:58   |   6 comments


TGen is breaking new ground in genomic research by using Dell's storage, cloud, and high-performance computing solutions.
On the Case
TGen IT: Where We Were

4|27|12   |   06:45   |   10 comments


The Translational Genomics Research Institute wanted to save lives, but its efforts were hobbled by immense computing challenges related to collecting, processing, sharing, and storing enormous amounts of data.
On the Case
1,200% Faster

4|18|12   |   02:27   |   12 comments


Through their partnership, Dell and TGen have increased the speed of TGen’s medical research by 1,200 percent.
On the Case
IT May Improve Children's Chances of Survival

4|17|12   |   02:12   |   8 comments


IT is helping medical researchers reach breakthroughs in a way and pace never seen before.
On the Case
Medical Advances in the Cloud

4|10|12   |   1:25   |   5 comments


TGen and Dell are pushing the boundaries of computing, and harnessing the power of the cloud to improve healthcare.
On the Case
TGen: Living the Mission

4|9|12   |   2:25   |   3 comments


TGen's CIO puts the organizational mission at the heart of everything the IT staff does.
On the Case
TGen Speeding Up Biomedical Research to Save More Lives

4|5|12   |   1:59   |   6 comments


The Translational Genomics Research Institute is revamping its computing to improve speed, storage, and collaboration – and, most importantly, to save lives.
On the Case
Computing Power Helping to Save Children's Lives

3|28|12   |   2:13   |   3 comments


The Translational Genomics Institute’s partnership with Dell is enabling them to treat kids with neuroblastoma more quickly and save more lives.
Tom Nolle
The Big Reason to Use Office

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Office and personal productivity tools come in a first-class and coach flavor set, but what makes the difference is primarily little things that most users won't encounter. What's the big issue in using something other than Office, and can you get around it?
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SPONSORED: Mobile Security — A Use Case

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New mobile security solutions can accommodate a wide array of needs, including those of a complex university environment.
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Killing Net Neutrality Might Save You Money

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The DC Court of Appeals voided most of the Neutrality Order, and whatever it might mean for the Internet overall, it might mean better and cheaper Internet VPNs for businesses.
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The Internet of Everythinguseful

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We really don't want an "Internet of Everything" but even building an Internet of Everythinguseful means setting some ground rules to insure there's value in the process and that costs and risks are minimized.
Tom Nolle
Maturing Google Chrome

12|30|13   |   2.18   |   25 comments


Google's Chrome OS has a lot of potential value and a lot of recent press, but it still needs something to make it more than a thin client. It needs cloud integration, it needs extended APIs via web services, and it needs to suck it up and support a hard drive.
Sara Peters
No More Cookie-Cutter IT

12|23|13   |   03.58   |   21 comments


Creating the right combination of technology, people, and processes for your IT organization is a lot like baking Christmas cookies.
Sara Peters
Smart Wigs Not a Smart Idea

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Sony is seeking a patent for wigs that contain computing devices.
Tom Nolle
Cloud in the Wild

12|4|13   |   02:23   |   15 comments


On a recent African trip I saw examples of the value of the cloud in developing nations, for educational and community development programs. We could build on this, but not only in developing economies, because these same programs are often under-supported even in first-world countries.
E2 Editors
SPONSORED: Is Malware Evading Your IPS?

11|18|13   |   03:16   |   4 comments


Intrusion prevention software is supposed to detect and block malware intrusions, but clever malware authors can evade your IPS in these five main ways.
Sara Peters
Where Have All the Mentors Gone?

9|27|13   |   3:15   |   38 comments


A good professional mentor can change your life for the better... but where do you find one?
Tom Nolle
SDN Wars & You Could Win

9|17|13   |   2:10   |   5 comments


VMware's debate with Cisco on SDN might finally create a fusion between an SDN view that's all about software and another that's all about network equipment. That would be good for every enterprise considering the cloud and SDN.
Ivan Schneider
The Future of the Smart Watch

9|12|13   |   3:19   |   39 comments


Wearing a bulky, oversized watch is good training for the next phase in wristwatches: the Internet-enabled, connected watch. Why the smartphone-tethered connected watch makes sense, plus Ivan demos an entirely new concept for the "smart watch."
Tom Nolle
Cutting Your Cloud Storage Costs

9|4|13   |   2:06   |   3 comments


Cloud storage costs are determined primarily by the rate at which files are changed and the possibility of concurrent access/update. If you can structure your storage use to optimize these factors you can cut costs, perhaps to zero.
Sara Peters
Do CIOs Need an IT Background?

8|29|13   |   2:11   |   23 comments


Most of the CIOs interviewed in the How to Become a CIO series did not start their careers as IT professionals. So is an IT background essential?