Tom Nolle: The Enterprise Side of Amazon Fire

Amazon Fire’s split-browser model hosts some of the GUI in the cloud, which could have a major impact on virtual desktop thinking.
9/29/2011 | 6 comments
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Tom Nolle   The Enterprise Side of Amazon Fire   9/11/2012 9:58:51 AM
Re: The Enterpsie Side of Amazon Fire
Thanks, Mejiac!  I think that the Fire HD further illustrates the potential of something like this.  In Fire HD, Amazon is stepping outside the device to become effectively a mobile virtual network operator (MVNO), someone who provides service at the retail level by building on wholesale contributions of real mobile operators.  That model also lets Amazon think about combining its own cloud capabilities with mobile/Fire capabilities because it could in effect decide to eat the cost of the data connection to the cloud--subsidize that cost with cloud revenues.  That alone could be a major game-changer in the enterprise!

Tom
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mejiac   The Enterprise Side of Amazon Fire   8/29/2012 12:52:44 PM
Re: The Enterpsie Side of Amazon Fire
This is what I call joining the dots.

By simply approaching an existing concept in an innovative way, you're able to provide a robust solution that opens the door to many many new opportunities.

It also tells us that we haven't thinken of everything yet.

From a budget point of view, Amazon could provide a solution for a company to go mobile without the additional expense of purchasing other tablets from other competitors. And if Amazon is planning of going accross the board...well...that just makes it easier to have an application be available in different medias.
freespiritny25   The Enterprise Side of Amazon Fire   6/15/2012 3:19:44 PM
Re: The Enterpsie Side of Amazon Fire
Interesting topic. The silk browser and related technology is clever and could be a useful model for enterprise device products.
batye   The Enterprise Side of Amazon Fire   10/3/2011 2:28:44 AM
Re: The Enterpsie Side of Amazon Fire
Like always Tom really good point, I think in few months we would see new Fire 2 or updated Fire 1, something telling me amazon just testing the market to grab some ground, for now - in tablet war, HP even with losses look like a Winner as for now HP dropping prices for it high end laptop... ( call me crazy but what HP have use loss win stratedgy... - from the `Àrt of War` and now Amazon follow the same pattern with Fire and touch Kindle
Tom Nolle   The Enterprise Side of Amazon Fire   9/30/2011 9:59:08 PM
Re: The Enterpsie Side of Amazon Fire
Thanks, Zeroz, and you're absolutely right about consumerism and the enterprise.  Mass markets create massive economies of scale that drive major changes in price points and capabilities.  Even if enterprises wanted to avoid the fallout, they'd never be able to, and of course they'd be crazy to deny themselves the benefits.

I've heard now that Amazon may bring the same technology to Android and even to PCs, and it's a really good use of the cloud, but it's also just a dimension of something bigger and deeper.  If you can pre-process web data and video, you can pre-process location, or behavior, or the relationships between a hundred or thousand instances of each, and you can create services that people will pay for, features that enterprises will find empowering to workers.  Fire may be hot, but Silk is hotter!

Tom
User Ranking: Blogger
zerox203   The Enterprise Side of Amazon Fire   9/30/2011 8:47:00 PM
Re: The Enterpsie Side of Amazon Fire
Tom,

Thank you for the insight. Honestly, I've seen a lot of buzz about Amazon's announcements, and many would make up any excuse to talk about 'the cool new reveal' - but you've raised a legitimate point as to how there's lesson in here for the enterprise, and a clue to our future.

On a related note, we've seen how consumer trends and consumerization can drive things in the enterprise - Even if they aren't bringing their Amazon tablets to work, if the functionality becomes popular, users might start to expect variations on the technology and the convienience in the tools they use at work. Any tech trend that might become big is worth keeping an eye on.
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