Unified Communications Needs a Stealth Strategy

Fredric Paul, Editor in Chief / Community Activist | 5/17/2010 | 3 comments
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Unified Communications (UC) combines technologies such as email, instant messaging, click-to-call, and speech-to-text to create a powerful brew that was supposed to take the enterprise by storm. But even though vendors have been touting the technology for years, most users don't understand the benefits... until they try it for themselves.

At least, that's my take on the biannual networking study from research house TheInfoPro, released today.

(Earlier today, I discussed another aspect of this study, dealing with why more enterprises aren't jumping on fast 802.11n WiFi networking. Check it out here!)

As usual, the survey's press release put a more positive spin on the results:

Unified communications maintains its position at the top of the Heat Index of data voice and video networking infrastructure solutions, with 25 percent of large and midsize enterprises indicating that they expect to boost the use of email, unified messaging, audio conferencing and instant messaging as a part of their UC strategies this year.

That's all fine and good, but we've been hearing the same upbeat message for years. And I still don't see UC making real inroads into the enterprise, at least not under that name.

Instead, more and more enterprises are implementing individual -- and obvious -- UC features like email, and instant messaging, and so on. Meanwhile, individuals are pulling together home-brew UC by cobbling together various consumer services -- including Google, which does a good job of providing many UC components, particularly Google Voice.

But when was the last time you heard about a big enterprise Unified Communications initiative? I thought so.

So I asked Bill Trussell, managing director of networking research for TheInfoPro, about the disconnect between my understanding and the research numbers quoted above. Trussell acknowledged UC's "confusing feature set," asking, "What is the key capability to make it enough of a business process improvement to make it noticeable and of interest to the CFO?"

Good question.

Turns out that UC's benefits often come in widespread, generalized, and hard-to-quantify productivity gains for all users. And which enterprise department is going to volunteer to put that on its budget? "The lack of hard business case justifications has really been the impediment," Trussell said. "We don't see success in organizations that have to do those sorts of soft justifications."

Instead, Trussell noted, UC has had to find its way into the enterprise riding on the coattails of new VoIP installations or brick-and-mortar projects, where UC represents only a small incremental cost on a larger project.

Once UC gets its foot in the door, though, Trussell claimed, the survey shows that business managers like it and quickly become dependent on it. UC proponents just need to "get the snowball rolling downhill," Trussell said.

I'm not so sure. While I fully embrace many of the technology components that go into Unified Communications, putting them all together often feels like overkill instead of efficiency, forcing me to change the way I work to take advantage of the technology. Of course, that could be an indictment of the UC systems I've used more than that concept itself, but it's still a red flag.

So if you ask me, CIOs might be better off increasing communications capability incrementally -- as opposed to shelling out big bucks for a comprehensive UC solution that no one really wants or needs.

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Fredric Paul   Unified Communications Needs a Stealth Strategy   5/18/2010 11:00:41 AM
Re: You lost me
UC has been huge deal for companies like Cisco, plus Microsft and others. The analysts keep predicting that its going to break out huge, but it never quite seems to happen. This survey seemed to shed some light on why the various tehcnologies are increasingly poular, but UC per se is still not a household concept.
SaneIT   Unified Communications Needs a Stealth Strategy   5/18/2010 9:03:31 AM
Re: You lost me
It's a buzzword/product line that many companies are selling.  It used to be that to tie things like Outlook to a phone system you had to do a lot of TAPI programming but now companies are seeing the value of tying these systems together with a single address book, notifications, etc.  It's not new but the push has re-gained strength with the SIP/VOIP push that has come along over the past few years.
zerox203   Unified Communications Needs a Stealth Strategy   5/18/2010 1:49:32 AM
You lost me
wait a minute.... is Unified Communications the name of a vendor/company that sells solutions that integrate all these different types of communications and networking together, or is it just a buzzword for the act of tying them together, regardless of who is selling it?

If I'm reading the article right, it sounds slightly more like the latter, but if that's the case, then looking at if it's widely adopted or not is more for speculation's sake than anything else, right? Nobody is really putting their eggs in UC basket, if companies adopt it, that's nifty, but if they don't, the term just falls out of use. What's the big deal?


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