Social Media & the CIO

Larry Bonfante, Founder, CIO Bench Coach | 1/30/2013 | 52 comments

Larry Bonfante
It absolutely makes me crazy when I hear some of my peers discussing how they are "putting the clamps" on their employees being able to use Facebook and YouTube at work.

They act as if they are doing their organizations a public service by stopping their employees from "wasting their time" while at work. Looking at social media as a frivolous activity is shortsighted for many reasons.

First of all, many younger workers have a very different view of work than we baby boomers do (I'm 53 years old so I am on the tail end of this generation). We were taught that work was work and that you lived your life once you left the office. Today's new workforce has a different (and healthier) view of work/life balance. They want to work in an environment where they can bring their whole selves to work and where there are not artificial barriers constructed between what they can do in their work lives and what they can do in their personal lives. The lines have blurred and we can either embrace that or fight it but it is a losing battle.

Secondly, looking at social media as "fun and games" is very shortsighted. Think about how much money marketing departments used to invest in focus groups to learn more about what the consumers of their companies' products and services thought about them. Social media creates the opportunity for access to an unlimited and unbiased focus group -- all of your actual consumers.

You can directly interact with your customers to learn what they like and dislike about doing business with you and what products and services they would like to see you create to serve their needs. In terms of customer service, you can learn real-time about negative trends and product problems, and communicate broadly your plans to address them. You can learn what people are saying about your organization and have a voice in this dialogue. What could be more business-focused than that?

Also, social media is how people interact today. We provide opportunities to play in organized tennis events. One of the best ways to attract new players is to let them know that their friends and colleagues are already enjoying our leagues and tournaments. After all, like-minded people want to hang out and be active with their friends, and social media provides an opportunity to keep their friends abreast of what activities they are enjoying and participating in.

Thinking that social media is a kid's game is also a mistake. Studies show the average Facebook client is a 50-year-old woman! Many of our key target audiences are on social media platforms. What's easier -- getting them to come to our sites to check out what we want them to know, or having a presence where they already "live" and being a meaningful part of their community?

Social media is not a toy. It is not a waste of time. It is a proven opportunity to engage with the people you are trying to influence in a non-threatening way that they are comfortable with. We can either be a part of their world or wonder why they aren't becoming a part of ours.

View Comments: Newest First | Oldest First | Threaded View
Page 1 / 6   >   >>
adil   Social Media & the CIO   3/20/2013 2:32:26 AM
Re: weighing pros and cons
Currently the social media is in transition phase. It's just a 10 year old baby and has acted like a baby; playing games and meeting new people. Now grown enough, it is high time to use it for more creative purpose as suggested in the article.
soozyg   Social Media & the CIO   3/19/2013 11:05:23 AM
Re: Reasonable use is key
Interesting article on how to convince the CEO to use and encourage social media: bit.ly/9vpFjZ
Vijitha   Social Media & the CIO   2/7/2013 7:19:00 AM
i like to add something
Social media is good stage to sell 'myself' (my profile).
Vijitha   Social Media & the CIO   2/7/2013 7:14:42 AM
Social Media
Also social media can explain as psychotherapy to control young age's sentiments. Because most of sensitivities can share with others. But it should have limitation. 
Vijitha   Social Media & the CIO   2/7/2013 7:06:16 AM
Re: weighing pros and cons
i agree with u

most of young crowd try to absorb social power by social media, but without realize the correct method.  Social media is a powerful tool and it should use with consciously. 
batye   Social Media & the CIO   2/3/2013 3:32:01 PM
Re: weighing pros and cons
sometimes with social media it happens more than we know... as everyone want to have the power... social media is powerful tool...
soozyg   Social Media & the CIO   2/3/2013 12:00:04 PM
Re: Reasonable use is key
@Stotheco

I find it interesting, even fascinating, that some companies still push back on it. About 5 years ago, Faith Popcorn talked to me about doing digitial marketing/social media with Walmart. They actually backed down and the project was scrapped. Can you imagine? I'm sure they're running it now, but they would have been ahead of the curve if they'd pursued back then.
stotheco   Social Media & the CIO   2/3/2013 11:51:41 AM
Re: Expectations and Etiquette
It all boils down to self discipline, really. It's not just the young ones who are doing this; I've seen people in their forties and fifties do the same, and it's a shame, really. There is more to life than the online world, and I'm sure they all know this. Unfortunately, it's not enough to make them to put down their phones when it's time to live in the real world.
stotheco   Social Media & the CIO   2/3/2013 11:48:00 AM
Re: weighing pros and cons
I never saw social media in this light, but I think it is extremely unfortunate that these types of governments or organizations include social media under their umbrella of control.
stotheco   Social Media & the CIO   2/3/2013 11:46:52 AM
Re: Reasonable use is key
I agree, Soozy. Social media gives you a direct line of communication to your consumers, users, or target audience. It's personal in the sense that you are conversing on a platform where you can reach them and interact with them directly. Given its popularity, more and more people are getting online as well and might be looking to reach your company too, through this medium.
Page 1 / 6   >   >>


The blogs and comments posted on EnterpriseEfficiency.com do not reflect the views of TechWeb, EnterpriseEfficiency.com, or its sponsors. EnterpriseEfficiency.com, TechWeb, and its sponsors do not assume responsibility for any comments, claims, or opinions made by authors and bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.

More Blogs from Larry Bonfante
Larry Bonfante   4/9/2014   7 comments
When every capital expenditure is put under a microscope, it's harder than ever to continue to make the necessary investments in refreshing the technology our companies need to compete in ...
Larry Bonfante   3/25/2014   19 comments
Today we are flooded with an almost infinite number of data streams. From traditional sources such as registration and consumer purchasing platforms to social media feeds, tweets, and ...
Larry Bonfante   2/25/2014   17 comments
CIOs don't work alone. Effective CIOs develop effective partnerships with the other executives in the "C-Suite" -- partnerships that take time, effort, and understanding to build.
Larry Bonfante   2/12/2014   5 comments
I have heard many an industry "expert" or executive recruiter state that you shouldn't take a CIO job if it reports to the CFO. The rationale of course is that if IT reports to the CFO ...
Larry Bonfante   1/6/2014   23 comments
At some point in your career, you will be expected to make a presentation. Whether you're presenting to an audience of your co-workers in a conference room, or an auditorium full of ...
Latest Archived Broadcast
We talk with Bernard Golden about accelerating application delivery in the cloud.
On-demand Video with Chat
Register for this video discussion to learn how tablets can provide true business usability and productivity.
4/23/2014 - Dell Compellent performance and features make it an outstanding storage platform for SQL Server. Register for this webinar now.
4/29/2014 - Join Dell and Intel for an interactive discussion about implementing, refining and improving your virtual environment. Specifically we’ll discuss pain points virtualization can solve and those that it can create and how to prevent them.
E2 IT Migration Zones
IT Migration Zone - UK
Why PowerShell Is Important
Reduce the Windows 8 Footprint for VDI
Rethinking Storage Management
IT Migration Zone - FR
SQL Server : 240 To de mémoire flash pour votre data warehouse
Quand Office vient booster les revenus Cloud et Android de Microsoft
Windows Phone : Nokia veut davantage d'applications (et les utilisateurs aussi)
IT Migration Zone - DE
Cloud Computing: Warum Unternehmen trotz NSA auf die „private“ Wolke setzen sollten
Cloud Computing bleibt Wachstumsmarkt – Windows Azure ist Vorreiter
Like Us on Facebook
Twitter Feed
Enterprise Efficiency Twitter Feed
Site Moderators Wanted
Enterprise Efficiency is looking for engaged readers to moderate the message boards on this site. Engage in high-IQ conversations with IT industry leaders; earn kudos and perks. Interested? E-mail:
moderators@enterpriseefficiency.com
Dell's Efficiency Modeling Tool
The major problem facing the CIO is how to measure the effectiveness of the IT department. Learn how Dell’s Efficiency Modeling Tool gives the CIO two clear, powerful numbers: Efficiency Quotient and Impact Quotient. These numbers can be transforma¬tive not only to the department, but to the entire enterprise.

Read the full report
The State of Enterprise Efficiency in the Virtual Era: Virtualization – Smart Approaches to Maximize Gains
Virtualization is a presence in nearly all enterprise data centers. But not all companies are using it to its best effect. Learn the common characteristics of success, what barriers companies face, and how to get the most from your efforts.

Read the full report
Informed CIO: Dollars & Sense: Virtual Desktop Infrastructure
Cut through the VDI hype and get the full picture -- including ROI and the impact on your Data Center -- to make an informed decision about your virtual desktop infrastructure deployments.

Read the full report
SPONSORED BY DELL
CASE STUDIES
EBOOKS
PUBLIC SECTOR RESOURCES
VIDEOS
WHITE PAPERS
WINDOWS SERVER 2012 RESOURCES
A Video Case Study – Translational Genomics Research Institute
e2 Video


On the Case
TGen IT: Where We're Going Next

7|11|12   |   08:12   |   10 comments


Now that TGen has broken new ground in genomic research by using Dell's storage, cloud, and high-performance computing solutions, the company discusses what will come next for it and for personalized medicine.
On the Case
Better Care Through Better Communications

6|6|12   |   02:24   |   12 comments


The achievements of the TGen/Dell project could improve how all people receive healthcare, because they are creating ways to improve end-to-end communication of medical data.
On the Case
TGen IT: Where We Are Now

5|15|12   |   06:58   |   5 comments


TGen is breaking new ground in genomic research by using Dell's storage, cloud, and high-performance computing solutions.
On the Case
TGen IT: Where We Were

4|27|12   |   06:45   |   10 comments


The Translational Genomics Research Institute wanted to save lives, but its efforts were hobbled by immense computing challenges related to collecting, processing, sharing, and storing enormous amounts of data.
On the Case
1,200% Faster

4|18|12   |   02:27   |   12 comments


Through their partnership, Dell and TGen have increased the speed of TGen’s medical research by 1,200 percent.
On the Case
IT May Improve Children's Chances of Survival

4|17|12   |   02:12   |   8 comments


IT is helping medical researchers reach breakthroughs in a way and pace never seen before.
On the Case
Medical Advances in the Cloud

4|10|12   |   1:25   |   5 comments


TGen and Dell are pushing the boundaries of computing, and harnessing the power of the cloud to improve healthcare.
On the Case
TGen: Living the Mission

4|9|12   |   2:25   |   3 comments


TGen's CIO puts the organizational mission at the heart of everything the IT staff does.
On the Case
TGen Speeding Up Biomedical Research to Save More Lives

4|5|12   |   1:59   |   8 comments


The Translational Genomics Research Institute is revamping its computing to improve speed, storage, and collaboration – and, most importantly, to save lives.
On the Case
Computing Power Helping to Save Children's Lives

3|28|12   |   2:13   |   3 comments


The Translational Genomics Institute’s partnership with Dell is enabling them to treat kids with neuroblastoma more quickly and save more lives.
Tom Nolle
The Big Reason to Use Office

3|18|14   |   02:24   |   19 comments


Office and personal productivity tools come in a first-class and coach flavor set, but what makes the difference is primarily little things that most users won't encounter. What's the big issue in using something other than Office, and can you get around it?
E2 Editors
SPONSORED: Mobile Security — A Use Case

3|4|14   |   04:27   |   6 comments


New mobile security solutions can accommodate a wide array of needs, including those of a complex university environment.
Tom Nolle
Killing Net Neutrality Might Save You Money

1|16|14   |   2:13   |   11 comments


The DC Court of Appeals voided most of the Neutrality Order, and whatever it might mean for the Internet overall, it might mean better and cheaper Internet VPNs for businesses.
Tom Nolle
The Internet of Everythinguseful

1|10|14   |   2:18   |   19 comments


We really don't want an "Internet of Everything" but even building an Internet of Everythinguseful means setting some ground rules to insure there's value in the process and that costs and risks are minimized.
Tom Nolle
Maturing Google Chrome

12|30|13   |   2.18   |   25 comments


Google's Chrome OS has a lot of potential value and a lot of recent press, but it still needs something to make it more than a thin client. It needs cloud integration, it needs extended APIs via web services, and it needs to suck it up and support a hard drive.
Sara Peters
No More Cookie-Cutter IT

12|23|13   |   03.58   |   21 comments


Creating the right combination of technology, people, and processes for your IT organization is a lot like baking Christmas cookies.
Sara Peters
Smart Wigs Not a Smart Idea

12|5|13   |   3:01   |   46 comments


Sony is seeking a patent for wigs that contain computing devices.
Tom Nolle
Cloud in the Wild

12|4|13   |   02:23   |   15 comments


On a recent African trip I saw examples of the value of the cloud in developing nations, for educational and community development programs. We could build on this, but not only in developing economies, because these same programs are often under-supported even in first-world countries.
E2 Editors
SPONSORED: Is Malware Evading Your IPS?

11|18|13   |   03:16   |   4 comments


Intrusion prevention software is supposed to detect and block malware intrusions, but clever malware authors can evade your IPS in these five main ways.
Sara Peters
Where Have All the Mentors Gone?

9|27|13   |   3:15   |   38 comments


A good professional mentor can change your life for the better... but where do you find one?
Tom Nolle
SDN Wars & You Could Win

9|17|13   |   2:10   |   5 comments


VMware's debate with Cisco on SDN might finally create a fusion between an SDN view that's all about software and another that's all about network equipment. That would be good for every enterprise considering the cloud and SDN.
Ivan Schneider
The Future of the Smart Watch

9|12|13   |   3:19   |   39 comments


Wearing a bulky, oversized watch is good training for the next phase in wristwatches: the Internet-enabled, connected watch. Why the smartphone-tethered connected watch makes sense, plus Ivan demos an entirely new concept for the "smart watch."
Tom Nolle
Cutting Your Cloud Storage Costs

9|4|13   |   2:06   |   3 comments


Cloud storage costs are determined primarily by the rate at which files are changed and the possibility of concurrent access/update. If you can structure your storage use to optimize these factors you can cut costs, perhaps to zero.
Sara Peters
Do CIOs Need an IT Background?

8|29|13   |   2:11   |   23 comments


Most of the CIOs interviewed in the How to Become a CIO series did not start their careers as IT professionals. So is an IT background essential?
Ivan Schneider
The Internet Loves Birthdays

8|27|13   |   3:25   |   69 comments


The Internet has evolved into a machine for drumming up a chorus of "Happy Birthday" messages, from family, friends, friends of friends who you added on Facebook, random people that you circled on G+, and increasingly, automated bots. Enough already.