Imagine you could write corporate or marketing content in as many as 60 languages. Imagine you could reach clients who don’t speak your language. Imagine you could offer customer service support in shoppers' own tongues and make an impression with it. Imagine no more.
Transfluent -- a Finnish startup based in Helsinki and founded by entrepreneur Jani Penttinen -- offers near real-time translation services and has now launched "Transfluent for Facebook," which joins the company's existing services for Twitter and WordPress. The new service aims to help global CMOs and their brands become better social businesses by translating, almost instantly, their Facebook content into 60 different languages.
I imagine this service is like having an army of 15,000 tiny little translators hidden under your desk, reaching more fans than you can imagine. This massive translating work is effortless for the company.
It has also been proven that Transfluent can increase your social media ROI and also your followers and even possible voters at the time of elections. Let’s just have a quick look at Obama’s convenient Twitter account in Spanish: @Obama_es.
Yes, that’s right, President Barack Obama has recently started to tweet in Spanish. Have you noticed? This is certainly not the result of a crash course in Spanish but his wish to reach out the rapidly-growing, Spanish-speaking population of voting age in the United States. With the help of Transfluent, Obama’s Spanish Twitter account gained approximately a thousand followers per day. Not bad, right? Can you imagine the impact of adding a thousand potential clients a day to your company’s account? If Transfluent works for the President of the United States’ political campaign, it has to work for your marketing campaign just the same.
The "Transfluent for Facebook" service enables users to access your content in their own languages. As an example, if you switch the Facebook language to Japanese, you can see Michael Monroe's Facebook content in Japanese. Monroe is a well-known Finnish rock star who uses Transfluent for Facebook. His Japanese fans love having the content in their own language and express this in their comments.
Despite Saturday being a public holiday in Finland, and the whole nation going to the countryside for Midsummer celebrations (just imagine a beautiful midnight sun and 24 hours of non-stop light), I was writing this article for your delight, and company CEO Jani Penttinen was kind enough to tell me about how Transfluent can help CMOs:
There are two main things. First, Transfluent helps improve efficiency by completely eliminating the manual process usually involved with translating text, be it social media communication, product descriptions for Internet-based shops, or customer support. For example, using Transfluent, it would be possible to handle all of the customer support in Facebook or Twitter and serve customers in a number of languages using your English-speaking customer support team. This is a major advantage compared to hiring a team of speakers of a dozen or more languages. In addition to efficiency, we enable things that would otherwise be very difficult or impossible to do. When planning on internationalization strategy, it makes a big difference that you can now easily create marketing and handle customer support in any language.
If you're a CIO looking to help the CMO reach as many clients and potential clients as possible, Transfluent can help you improve your social media marketing by getting rid of any language barrier and making the most of your social business capabilities. Done by crowdsourced human translators, the translations can help grow and expand your brand. Your company becomes a company without borders.
This video shows how easy social media marketing teams can pretend to be polyglot:
With the help of Transfluent, I believe there is no excuse for any enterprise not to engage in a globalized world in which cross-cultural communications have been made so easy.