Windows 8: A Fast Slow Start

David Wagner, Managing Editor | 12/27/2012 | 50 comments

David Wagner
On December 17th, ZDNet did a fairly critical article on what it called the Windows 8 slow start, but the very next day, NASDAQ wrote an article saying Windows 8 is the fastest-selling Windows version yet. So which is it?

Believe it or not, it might be both.

The ZDNet article looked at percentage of adoption on PCs. And they point out that when Windows 7 came out, 2.2 percent of PCs switched on launch day, and 5.5 percent had migrated by one month after launch. In contrast, only 1.31 percent of PCs have migrated to Windows 8 one month after launch. The numbers don’t look pretty.

But Nasdaq wrote that Microsoft sold 60 million copies of Windows 8 in the first month, and it's easily on pace to outstrip Windows 7's mark of 80 million copies in two months.

Where is the disconnect?

Well, for one thing, there are simply more computers than there were when Windows 7 was launched three years ago.

For another, Windows 8 sells on tablets and phones as well as PCs. The NASDAQ article doesn't clarify, but I’m assuming Microsoft is at least counting tablet sales, since Windows 8 tablet and PC experiences are nearly identical. This shouldn’t be considered bad accounting or cheating, because part of the Windows 8 vision is that it exists in a consistent experience across all platforms.

Another potential issue is that ZDNet is using data from Stat Tracker, which is tracking the OSes of people visiting various sites. It's possible there is a recording bias in this method.

Regardless, it's obvious Microsoft isn't having a perfect start. If, indeed, Microsoft is counting mobile devices, they are including millions of new devices that are running non-Microsoft operating systems. Their mobile market share is also small. So being excited by 60 million sales might be the wrong way to look at it.

Windows 8 is also being sold at much lower prices. You have to sell a lot more Windows 8 licenses at special $15 and $40 upgrades than you do at the several hundred dollar mark that previous versions have sold at.

On the other hand, Nasdaq also points out that most copies of a new OS are shipped with new hardware. The the fourth quarter hardware sales, when a lot of holiday sales make the bulk of the buying season, will be where Window 8 takes a big jump. Not only that, but PC and netbook sales are expected to jump from 353 million in 2011 to 450 million in 2019. The lion’s share of those devices will have Windows 8 on them.

So, for now, let’s call it a slow fast start for Windows 8. No one is likely to confuse it with the old Coke comeback, but they’re also unlikely to confuse it with New Coke.

As a CIO, why should you care if Windows 8 is off to a fast start? Because BYOD policies mean you have to know what is coming into your department. Right now, Windows 8 might not be the most pressing matter, but don’t take the “slow start” news as a signal to ignore it. The slow fast start means you’re going to have to be thinking about it sooner than the doubters will have you realize.

View Comments: Newest First | Oldest First | Threaded View
Page 1 / 5   >   >>
nimanthad   Windows 8: A Fast Slow Start   1/26/2013 3:39:17 AM
Re: Looks Like
Sunita: I tried Win 8 on my laptop and it looked awsome from the background but when I tried to use it I got lost. It was not user friendly at all.
Don K   Windows 8: A Fast Slow Start   1/24/2013 11:33:25 PM
Re: Looks Like
EETh : Im not saying it should be that way but when you have something like Win 8 with totally different interface which suits more (80%) towards the touch devices its hard for the normal PC users to opperate and get used to it. If you are planning on desiging something which suits more towards touch devices just make it available for touch.
mejiac   Windows 8: A Fast Slow Start   1/4/2013 12:00:27 PM
Re: Looks Like
@David Wagner,

Agreed, moving companies out of legacy applications is to be considered a major roadblock when trying to present innovation.

A possible concern is for companies to take a stand similar with XP, to wait until there is no other option but to migrate.
eethtworkz   Windows 8: A Fast Slow Start   1/4/2013 9:32:20 AM
Re: Looks Like
Curt,

Wish I could say everyone thought like that[Interfaces don't matter].

Unfortunately that is'nt the case.

Most consumers are concerned with just getting the job done with Minimum complexity[Just look at the chaose surrounding the lack of a Start Button in Windows 8].

And I don't blame them either;When you just want to go to your machine ;Do you Job and Leave;you want things to just work.

Simple.
David Wagner   Windows 8: A Fast Slow Start   1/4/2013 9:28:59 AM
Re: Looks Like
I think the simple answer is that the world changes. Consumer needs change. Work changes. The enterprise changes.

Microsoft thinks (and it remains to be seen if they are correct) that the metro interface works better for the current way we think and work. They responded to the change.

IT departments don't like change for obvious reasons. But if we only changed when It departments liked it, we'd probabl still be using punch cards.

The more complicated answer might be part of a Microsoft strategy to get everyone out of a bunch of legacy apps they are tired of supporting. Making a radical change to the interface means a lot of the old apps look old and may not work right anymore. Getting people to update means they can drop the support for a whole generation of products.
mejiac   Windows 8: A Fast Slow Start   1/3/2013 4:32:13 PM
Re: Looks Like
@David Wagner....good point.

 But then why those it feel that Microsoft is prefering to tailor a solution for the consumer market, and leave the enterprise on "having to" deal with the Metro UI?

I mean, at a corporate strategy level, the enterprise market has always been dominated by Windows OS...so why change that? Why try to push something out there that is not made for the work environment?
David Wagner   Windows 8: A Fast Slow Start   1/3/2013 1:11:59 PM
Re: Looks Like
@mejiac- I think the answer is that Windows is selling the OS as a consumer device, but backing it with enterprise technology. Server 2012 and Windows 8 are made to work together for example. The interface is a small (and annoying to some in the enterprise) part of the puzzle. The real goal is to provide a consumer device that pleases consumers while also having the security, apps, and back end support that allow the mobile device to be more palatable to the enterprise than iOS or Android.
mejiac   Windows 8: A Fast Slow Start   1/2/2013 9:24:37 AM
Re: Looks Like
@kicheko,

One main question to answer is what is Microsoft Goal?

So the Metro UI is built to please the social media hungry market... but what is the goal at the enterprise level?

I woudn't want to have an OS that leads people to do "non work" related tasks, so the Metro UI is a big no no.
batye   Windows 8: A Fast Slow Start   1/2/2013 1:01:37 AM
Re: Looks Like
well said, right to the point... like everyone else with windows 8... :)  I do not know what Microsoft thinking... or who did usability stidy... and where???
rdv   Windows 8: A Fast Slow Start   1/1/2013 6:11:44 AM
Re: Looks Like
@nimanthad: "I think Microsoft should consider windows 8 strictly for touch devices..."

   This can kill the windows market... If microsoft makes the touch displays compulsory then it cannot push the companies to migrate to windows 8, as this would call for a lot of investment from enterprise perspective.... Also Microsoft would want all the devices, be it tablets, smartphones or PC's all run on the same windows 8 so that they can be synced...
Page 1 / 5   >   >>


The blogs and comments posted on EnterpriseEfficiency.com do not reflect the views of TechWeb, EnterpriseEfficiency.com, or its sponsors. EnterpriseEfficiency.com, TechWeb, and its sponsors do not assume responsibility for any comments, claims, or opinions made by authors and bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.

More Blogs from David Wagner
David Wagner   5/30/2014   21 comments
For almost three and a half years I have had the pleasure and real privilege to write the Geekend for you every Friday. Fortunately, that privilege isn't ending, it is just moving to our ...
David Wagner   5/23/2014   69 comments
Most of us have gone through the pain of losing a beloved pet. Maybe you lived a long and happy life together, and it died peacefully. Maybe it was tragically struck down by a car or a ...
David Wagner   5/22/2014   47 comments
It is a rare thing when you find me advocating for the government to get more involved in regulating technology, but when it comes to the Internet of Things, that is what I'm advocating. ...
David Wagner   5/21/2014   13 comments
E2 has long trumpeted the days when 3D printers would sit on our desks and print prototypes, consumer goods, and even body parts right from our desk, but a new cloud manufacturing company ...
David Wagner   5/16/2014   40 comments
With Disney's success with the Avengers franchise, geeks everywhere are being treated to an outrageously large number of TV shows and movies based on comic book superhero characters. For ...
Latest Archived Broadcast
We talk with Bernard Golden about accelerating application delivery in the cloud.
On-demand Video with Chat
Register for this video discussion to learn how tablets can provide true business usability and productivity.
E2 IT Migration Zones
IT Migration Zone - UK
Why PowerShell Is Important
Reduce the Windows 8 Footprint for VDI
Rethinking Storage Management
IT Migration Zone - FR
SQL Server : 240 To de mémoire flash pour votre data warehouse
Quand Office vient booster les revenus Cloud et Android de Microsoft
Windows Phone : Nokia veut davantage d'applications (et les utilisateurs aussi)
IT Migration Zone - DE
Cloud Computing: Warum Unternehmen trotz NSA auf die „private“ Wolke setzen sollten
Cloud Computing bleibt Wachstumsmarkt – Windows Azure ist Vorreiter
Like Us on Facebook
Twitter Feed
Enterprise Efficiency Twitter Feed
Site Moderators Wanted
Enterprise Efficiency is looking for engaged readers to moderate the message boards on this site. Engage in high-IQ conversations with IT industry leaders; earn kudos and perks. Interested? E-mail:
moderators@enterpriseefficiency.com
Dell's Efficiency Modeling Tool
The major problem facing the CIO is how to measure the effectiveness of the IT department. Learn how Dell’s Efficiency Modeling Tool gives the CIO two clear, powerful numbers: Efficiency Quotient and Impact Quotient. These numbers can be transforma¬tive not only to the department, but to the entire enterprise.

Read the full report
The State of Enterprise Efficiency in the Virtual Era: Virtualization – Smart Approaches to Maximize Gains
Virtualization is a presence in nearly all enterprise data centers. But not all companies are using it to its best effect. Learn the common characteristics of success, what barriers companies face, and how to get the most from your efforts.

Read the full report
Informed CIO: Dollars & Sense: Virtual Desktop Infrastructure
Cut through the VDI hype and get the full picture -- including ROI and the impact on your Data Center -- to make an informed decision about your virtual desktop infrastructure deployments.

Read the full report
SPONSORED BY DELL
CASE STUDIES
EBOOKS
PUBLIC SECTOR RESOURCES
VIDEOS
WHITE PAPERS
WINDOWS SERVER 2012 RESOURCES
A Video Case Study – Translational Genomics Research Institute
e2 Video


On the Case
TGen IT: Where We're Going Next

7|11|12   |   08:12   |   10 comments


Now that TGen has broken new ground in genomic research by using Dell's storage, cloud, and high-performance computing solutions, the company discusses what will come next for it and for personalized medicine.
On the Case
Better Care Through Better Communications

6|6|12   |   02:24   |   11 comments


The achievements of the TGen/Dell project could improve how all people receive healthcare, because they are creating ways to improve end-to-end communication of medical data.
On the Case
TGen IT: Where We Are Now

5|15|12   |   06:58   |   6 comments


TGen is breaking new ground in genomic research by using Dell's storage, cloud, and high-performance computing solutions.
On the Case
TGen IT: Where We Were

4|27|12   |   06:45   |   10 comments


The Translational Genomics Research Institute wanted to save lives, but its efforts were hobbled by immense computing challenges related to collecting, processing, sharing, and storing enormous amounts of data.
On the Case
1,200% Faster

4|18|12   |   02:27   |   12 comments


Through their partnership, Dell and TGen have increased the speed of TGen’s medical research by 1,200 percent.
On the Case
IT May Improve Children's Chances of Survival

4|17|12   |   02:12   |   8 comments


IT is helping medical researchers reach breakthroughs in a way and pace never seen before.
On the Case
Medical Advances in the Cloud

4|10|12   |   1:25   |   5 comments


TGen and Dell are pushing the boundaries of computing, and harnessing the power of the cloud to improve healthcare.
On the Case
TGen: Living the Mission

4|9|12   |   2:25   |   3 comments


TGen's CIO puts the organizational mission at the heart of everything the IT staff does.
On the Case
TGen Speeding Up Biomedical Research to Save More Lives

4|5|12   |   1:59   |   6 comments


The Translational Genomics Research Institute is revamping its computing to improve speed, storage, and collaboration – and, most importantly, to save lives.
On the Case
Computing Power Helping to Save Children's Lives

3|28|12   |   2:13   |   3 comments


The Translational Genomics Institute’s partnership with Dell is enabling them to treat kids with neuroblastoma more quickly and save more lives.
Tom Nolle
The Big Reason to Use Office

3|18|14   |   02:24   |   46 comments


Office and personal productivity tools come in a first-class and coach flavor set, but what makes the difference is primarily little things that most users won't encounter. What's the big issue in using something other than Office, and can you get around it?
E2 Editors
SPONSORED: Mobile Security — A Use Case

3|4|14   |   04:27   |   16 comments


New mobile security solutions can accommodate a wide array of needs, including those of a complex university environment.
Tom Nolle
Killing Net Neutrality Might Save You Money

1|16|14   |   2:13   |   16 comments


The DC Court of Appeals voided most of the Neutrality Order, and whatever it might mean for the Internet overall, it might mean better and cheaper Internet VPNs for businesses.
Tom Nolle
The Internet of Everythinguseful

1|10|14   |   2:18   |   19 comments


We really don't want an "Internet of Everything" but even building an Internet of Everythinguseful means setting some ground rules to insure there's value in the process and that costs and risks are minimized.
Tom Nolle
Maturing Google Chrome

12|30|13   |   2.18   |   25 comments


Google's Chrome OS has a lot of potential value and a lot of recent press, but it still needs something to make it more than a thin client. It needs cloud integration, it needs extended APIs via web services, and it needs to suck it up and support a hard drive.
Sara Peters
No More Cookie-Cutter IT

12|23|13   |   03.58   |   21 comments


Creating the right combination of technology, people, and processes for your IT organization is a lot like baking Christmas cookies.
Sara Peters
Smart Wigs Not a Smart Idea

12|5|13   |   3:01   |   46 comments


Sony is seeking a patent for wigs that contain computing devices.
Tom Nolle
Cloud in the Wild

12|4|13   |   02:23   |   15 comments


On a recent African trip I saw examples of the value of the cloud in developing nations, for educational and community development programs. We could build on this, but not only in developing economies, because these same programs are often under-supported even in first-world countries.
E2 Editors
SPONSORED: Is Malware Evading Your IPS?

11|18|13   |   03:16   |   4 comments


Intrusion prevention software is supposed to detect and block malware intrusions, but clever malware authors can evade your IPS in these five main ways.
Sara Peters
Where Have All the Mentors Gone?

9|27|13   |   3:15   |   38 comments


A good professional mentor can change your life for the better... but where do you find one?
Tom Nolle
SDN Wars & You Could Win

9|17|13   |   2:10   |   5 comments


VMware's debate with Cisco on SDN might finally create a fusion between an SDN view that's all about software and another that's all about network equipment. That would be good for every enterprise considering the cloud and SDN.
Ivan Schneider
The Future of the Smart Watch

9|12|13   |   3:19   |   39 comments


Wearing a bulky, oversized watch is good training for the next phase in wristwatches: the Internet-enabled, connected watch. Why the smartphone-tethered connected watch makes sense, plus Ivan demos an entirely new concept for the "smart watch."
Tom Nolle
Cutting Your Cloud Storage Costs

9|4|13   |   2:06   |   3 comments


Cloud storage costs are determined primarily by the rate at which files are changed and the possibility of concurrent access/update. If you can structure your storage use to optimize these factors you can cut costs, perhaps to zero.
Sara Peters
Do CIOs Need an IT Background?

8|29|13   |   2:11   |   23 comments


Most of the CIOs interviewed in the How to Become a CIO series did not start their careers as IT professionals. So is an IT background essential?
Ivan Schneider
The Internet Loves Birthdays

8|27|13   |   3:25   |   69 comments


The Internet has evolved into a machine for drumming up a chorus of "Happy Birthday" messages, from family, friends, friends of friends who you added on Facebook, random people that you circled on G+, and increasingly, automated bots. Enough already.