We've coaxed, cajoled, and encouraged you CIOs to make friends with your CMOs. We've explained that even though we know that CMOs can be rather blasé about privacy, and even though you might feel that they're a bit presumptuous with all their ideas about how to increase use of IT, the fact is that CMOs are hungry for new technology and are willing to spend money on it. So if the CIO is more willing to make friends with CMOs instead of engaging in a power struggle, it would be good for everyone.
And yet according to our last poll, you're not listening to us.
In our last E2 poll we asked "Who is the CIO/IT department’s best friend in your enterprise?" Only a mere 3.2 percent of you responded "the CMO." The full responses were:
- 20.0% -- CEO
- 13.6% -- CFO
- 12.8% -- COO
- 03.2% -- CMO
- 06.4% -- Someone else on the business side
- 35.2% -- IT is on its own
- 08.8% -- Don't know
It's truly sad that the most common answer, gathering over a third of the votes, was "IT is on its own." It's unfortunate that so many IT professionals still feel like loners, misunderstood and unappreciated.
It's quite stunning that there is such a healthy portion of CIOs who are besties with the CFO (especially since they never really liked you).
It's great news that a large section are besties with the CEO. That could be an indication that CIOs have managed to grab a great seat at the executive table.
Tell us: How did you vote and why? If the CIO is bosom buddies with the CFO, how in blazes did that happen? Did you earn the CFO's love by successfully cutting costs over the years, finding new ways for IT to drive profits, or did you just give them a very nice bottle of liquor for their birthday?
If you're arm-in-arm with the CEO, how has that affected your relationships with the rest of the executive suite? Do they welcome you and take you seriously, or do they resent you?
If you've got interlocking lockets that say "BFF" on them with the CMO, what common goal is your friendship based upon? What advice would you give to other CIOs who want to foster that relationship?
If you're exchanging friendship bracelets with someone else on the business side, spill: Who is it, and why does your relationship work?
If you responded that IT is on its own, how do you feel about that? Are you satisfied with that fact, or do you wish you had better relationships outside the department? Have you tried, but failed, to create those ties? Let us know in the comments below.
— Sara Peters, Editor-in-Chief