E2 Radio: Executive Interview – Dan Martinez of the PRCA

Curtis Franklin Jr., Executive Editor | 2/11/2013 | 20 comments

Curtis Franklin Jr.
Bucking bulls, barrel racers, and team ropers aren't the usual concerns of enterprise IT, but for Dan Martinez, vice president of information technology at the Professional Rodeo Cowboys Association (PRCA), they're part of the everyday challenges he faces. When you add to that the complications of pulling in data from more than a hundred large and small events scattered across North America, you have a unique situation with lessons for CIOs and executives across the IT spectrum.

E2 Radio will be bringing a series of innovative CIOs to the Enterprise Efficiency audience this year, and Dan Martinez is charged with being innovative in one of the most traditional sports to be found. On E2 Radio tomorrow, Tuesday, Feb. 12, at 1:00 p.m. EST, we'll talk with Dan about how he's working to make the information gathering and sharing of the sport a 21st century affair while maintaining the hand-shake relationships and hard-working traditions that are the core of rodeo.

In this very special episode of E2 Radio, we'll hear Dan talk about the infrastructure and strategies he employs to keep thousands of competitors, hundreds of thousands of spectators, and millions of television viewers connected and informed from the first winter rodeos to the massive National Finals Rodeo in Las Vegas. He'll take your questions and tell the kinds of stories that just don't start in your average IT shop. You won't want to miss this exciting episode or the audience chat that will start early and last far longer than eight seconds. (If you don't get that reference, you'll definitely want to stay for the full show.)

Dan Martinez, Vice President of Information Technology at the Professional Rodeo Cowboys Association
Dan Martinez, Vice President of Information Technology
at the Professional Rodeo Cowboys Association

Dan is responsible for the PRCA's overall technology strategy and execution of IT initiatives. He is leading a technology transformation that includes the introduction of mobile technology, mobile websites, and applications, as well as the implementation of a new core rodeo system, replacing one that has been in place for more than 30 years.

Before arriving at the PRCA, he worked for Borders Group Inc. (Borders Books and Music), Intellidata, and Owens-Illinois, where he served largely in application development management functions. He is a 10-year veteran of the US Air Force, where he served as a helicopter pilot.

He graduated from the United States Air Force Academy and earned a Master of Science degree from George Washington University. He lives in Colorado Springs with his wife and their two children.

Tell your colleagues! Suggested tweet: E2 Radio goes to the rodeo with Dan Martinez, VP Technology of the PRCA! Tues. 2/12 at 1300 EST. http://goo.gl/tSahF

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Henrisha   E2 Radio: Executive Interview – Dan Martinez of the PRCA   2/13/2013 11:56:26 AM
E2 Radio Archive
Was the show archived? Unfortunately I've been busy and missed it. I'd definitely like to catch up though!
CurtisFranklin   E2 Radio: Executive Interview – Dan Martinez of the PRCA   2/12/2013 11:58:42 PM
Re: unique challenges
@Dave, I'll let you go off server roping. I've been practicing tablet wrestling lately, so I think I'm going to stick with that particular timed event.

It's interesting: The only event where I know any participants is team roping -- that's popular here in Florida (along with barrel racing), and several of the other dads in my son's band booster group competed. I love going to rodeos and horse shows for the photography opportunities -- if things work out well, I might even have a video built around a rodeo theme for next week.
David Wagner   E2 Radio: Executive Interview – Dan Martinez of the PRCA   2/12/2013 11:50:47 PM
Re: unique challenges
@Curt- Good idea. If Sara will try mutton-busting, I'll try server roping.
CurtisFranklin   E2 Radio: Executive Interview – Dan Martinez of the PRCA   2/12/2013 10:54:41 PM
Re: unique challenges
@Sara, sheep and little folks are a good match in size, but I think I'd put on my boots and pay my money to watch you take a turn at mutton-busting. We may have just found the next team-building activity for the E2 editorial crew!
CurtisFranklin   E2 Radio: Executive Interview – Dan Martinez of the PRCA   2/12/2013 10:53:27 PM
Re: unique challenges
@Dave, I absolutely agree: Dan had insight that's important for anyone in (or aspiring to) the CIO office. I've got some more conversations scheduled with Dan -- the E2 community will have a chance to benefit from Dan's experience in the future, as well!
Sara Peters   E2 Radio: Executive Interview – Dan Martinez of the PRCA   2/12/2013 4:41:23 PM
Re: unique challenges
@Curt  "Mutton busting"?  Wow. That's a fantastic term. It's only for little kids? Because I think I'd try it.
David Wagner   E2 Radio: Executive Interview – Dan Martinez of the PRCA   2/12/2013 3:52:50 PM
Re: unique challenges
Ahh...yes. My son tries this with dogs. :)

Great show, today. I think Dan had some real insight into how the CIO gets a seat at the planning table.
CurtisFranklin   E2 Radio: Executive Interview – Dan Martinez of the PRCA   2/11/2013 10:44:09 PM
Re: unique challenges
Greased pigs are county fair events. Mutton busting is "rough stock" for the pre-school set. Helmets and lots of adult help for the kids, a short bumpy run then back to the flock for the sheep. It's a good thing.
David Wagner   E2 Radio: Executive Interview – Dan Martinez of the PRCA   2/11/2013 3:42:11 PM
Re: unique challenges
Do they still do the greased pig contests or is that only at the state fair?
CurtisFranklin   E2 Radio: Executive Interview – Dan Martinez of the PRCA   2/11/2013 3:38:42 PM
Re: unique challenges
@David, I'm a big fan of the timed events, as well. Barrel racing, team roping, tie-down roping and steer wrestling are my favorite events of the rodeo, along with the displays of horsemanship that always go on.

I'll admit to being a big fan of the kids who do mutton-busting, as well -- they're always a lot of fun to watch!
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