The Case for Business Intelligence – and How to Make It Happen

Mary E. Shacklett, President, Transworld Data | 5/31/2011 | 18 comments

Mary E. Shacklett
Building business intelligence into applications is extremely important for businesses as they come to grips with fast-moving markets, formidable competitors, and in some cases, staff education and knowledge problems.

BI has also been a traditional IT concern, dating back to earlier times when user reports were cranked out with the help of fourth-generation programming languages. Now, however, BI is increasingly viewed as a way to leverage or gain intellectual capital in areas where there never used to be any.

This helps explain why cloud-based solutions are taking root. When these cloud service providers can bundle in accumulated expertise that enables companies to more quickly execute business processes and strategic thinking, customers gain market advantage and save money.

Enlightened companies also recognize that they need to leverage their own intellectual capital internally. This is why a major insurer made the decision to not only embed business intelligence on the 30,000 smartphones of its agents -- and on a second tier of application servers that interacted with these devices -- but also on the incoming batch-process performed on paper-based applications that were coming in from data entry operations. The result: high levels of customer satisfaction, zero defects on insurance applications, and the elimination of reworking.

Still, there are companies out there that don't know how to get the most out of their business intelligence investments. In one case, corporate IT unveiled a new warehouse management system that allowed persons in the warehouse to input alarm parameters and other metrics and monitoring buttons, and to define rules for warehouse operations through the use of a user-friendly graphical user interface (GUI). The tool promised instant results to age-old problems, and also a different set of metrics and reports that more accurately reflect today’s warehouse operations.

Nevertheless, operations staff was hesitant to adopt the tool because they had become accustomed to a set of 20 reports that they had used constantly throughout the years. They already know the shortcomings of these reports, and how to work around certain situations in the warehouse.

From IT's standpoint, the system quickly became a tough sell because end users either didn't see or didn't want the solutions or its benefits.

If you're an IT pro, what is the best way to build business intelligence into the organization?

  • Understand the company’s mission. If you can see where the right kind of business intelligence can deliver the most value to the business, this is a good place to start.

  • Gain upper management support. Building a business case for BI and what it can deliver is the first step toward securing management sponsorship for a BI project. This sponsorship is critical, especially in cases where people might initially be fearful of new technology and how it will affect their jobs.

  • Find a champion in the end-user community. Dealing with change and new systems is never easy, so the best way to promote change is from within. Strategically, it is always to IT's advantage if it can find an end-user champion to help in training and in promoting the benefits of a new system.

  • While right-fitting BI to the business, don’t forget to right-fit it into your IT infrastructure. Often, business intelligence requires a specialized server to run it. In other cases, it can be run on an existing physical server or even on a virtual server. BI also is frequently cross-platform in the data sources and applications it uses. The workload and processing across this IT infrastructure should be designed by IT for maximum efficiency, reliability, and performance.

  • Measure results and do something about them. BI doesn't always show results right away. Determine what a reasonable period of time is in order to assess results, and then do it. If the BI isn't delivering what you thought it would, this is an excellent time to examine what is happening and to make adjustments. If BI is exceeding expectations, it's time to extend the vision and set new goals.

  • View Comments: Newest First | Oldest First | Threaded View
    Page 1 / 2   >   >>
    batye   The Case for Business Intelligence – and How to Make It Happen   6/2/2011 8:11:21 PM
    Re: Re : The Case for Business Intelligence – and How to Make It Happen
     






    yes, I did heard about it...

     

    but I think is more related to how human brain process information

     

    in my case I got trained to follow patterns and instinct - it did help me to pass the test

     

    but I do firmly belief repetition do make perfect...

     

    in my case I'm a visual hands-on extrovert learner... to a fault...

     

    as to be honest I'm still struggling with office ribbons

    (never less I did pass Microsoft Office 2010 Pro  exam with 90%)

     

    when I test software I always mention in my reports it would be nice for end user to have more options/customization to his/her likings

    or smart software follow user usage patters and customizing/giving options of customization - in accordance with the users patters/likes...

    as at present time we have four  main interchangeable combination's patterns of learning/processing information.

    The big problem in the market/world today - we are creatures of habit and like to follow patterns/old paths

    based our decisions on the assumptions... afraid to step out of the box "Paradigm"...

    Once I got in the heated argument with my boss

    Calculated risk vs Instinct power - based decision risk...

    in the Math/Chemistry sometimes you do not know the equitation/formula

    but you could pick the right answer out of many...

    Calculated risk - example how correctly you could calculate bank/lender's futures options or derivative on the second mortgage  in the New Orleans?

    I could not figure out how you could calculate fear factor (potential unrest/riots) and e.t.

    as in many cases you could not have access to real time updated hands-on (information from the ground) information/intelligence... - you could only base your decision on the instinct...

    as globalization did create non repetition in the patterns of similar events...

    Historic recurrence is the repetition of similar events in history but globalization is the new game changer...

    what is my main concern with Business Intelligence you could have right info and date input

    correct output, but still make a faulty decision as brain would follow the old faulty patterns/paths

    I do think more training need it - how to process information correctly...

    I could be totally wrong as my instinct (the way I process information) - could be based on the faulted understanding/misconception or corrupted based/basic information of the past events/knowledge base...


    Mary E. Shacklett   The Case for Business Intelligence – and How to Make It Happen   6/2/2011 7:01:50 PM
    Re: Re : The Case for Business Intelligence – and How to Make It Happen
    Apparently, batye, there are some  studies that confirm this.

     

    Mary 
    User Ranking: Blogger
    batye   The Case for Business Intelligence – and How to Make It Happen   6/2/2011 12:21:58 PM
    Re: Re : The Case for Business Intelligence – and How to Make It Happen

    "Instinct is the purest form of intelligence" - interesting, never heard before this expression...

    but on my final exams

    I did follow my instinct to figure out correct answer.

    as the say at the SAT you first instinct reply -usually is correct answer

    Mary E. Shacklett   The Case for Business Intelligence – and How to Make It Happen   6/2/2011 11:48:09 AM
    Re: Re : The Case for Business Intelligence – and How to Make It Happen
     

    Hi nimanthad,

    As they say--"Instinct is the purest form of intelligence"--but the right tools can help these instincts along.

     

    Mary
    User Ranking: Blogger
    nimanthad   The Case for Business Intelligence – and How to Make It Happen   6/2/2011 1:51:53 AM
    Re: Re : The Case for Business Intelligence – and How to Make It Happen
    @ Mary:

     

    True enough but how can you completly rely on these tools when it comes on to taking bigger decisions about your company.. These are softwares based on certain formulas and certain complexed decisions cannot be foecasted only with thse tools. I guess these tools has an effect of 20 - 25% when it comes for complexed decision making. 
    Mary E. Shacklett   The Case for Business Intelligence – and How to Make It Happen   6/1/2011 12:10:23 PM
    Re: Re : The Case for Business Intelligence – and How to Make It Happen
    Hi Gigi,

    Software bundling practices haven't changed much over the years, as you observe.

    You get "more" from the vendor in exchange for the vendor locking you into his solution with proprietary software. This is why  vetting the vendor and making  a decision for the  long haul are important before you adopt anyone's bundled BI solution.

    Companies that wish to remain truly vendor-independent must either develop their own internal BI or seek solutions from the Open Source community.

     

    Mary

     
    User Ranking: Blogger
    Mary E. Shacklett   The Case for Business Intelligence – and How to Make It Happen   6/1/2011 12:02:23 PM
    Re: Re : The Case for Business Intelligence – and How to Make It Happen
    Hi nimanthad,

    It has where goals to improve business processes and decision making have been very specific.

    One example is the spit-second decision to switch from outsourcing to insourcing manufacuring when fuel prices go up. Analytics modelling can quickly show what the costs  savings  would be (if any), and allow decision makers to make these types of calls early enough to make  a difference in their profit margins.
    User Ranking: Blogger
    Mary E. Shacklett   The Case for Business Intelligence – and How to Make It Happen   6/1/2011 11:58:53 AM
    Re: Do you see SaaS-based ERP becoming the norm?
    Time could prove me wrong, white.space, but I see ERP as a tougher application for the cloud. Why? Because many companies have customized processes built around their ERP, and from those I talk to, the inclination is to maintain ERP on the inside. Secondly, ERP is really the "drive chain" of many companies' internal  processes. This also makes them reluctant to farm it out.

    Mary
    User Ranking: Blogger
    batye   The Case for Business Intelligence – and How to Make It Happen   6/1/2011 9:04:50 AM
    Re: Re : The Case for Business Intelligence – and How to Make It Happen
    agree, Business Intelligence is new reality, whatever you like it or not you need it... and with proper use you could outsmart your competition... or have advantadge on the field... 

    yes, new  smart aproach in the Business Intelligence do deliver results .
    Gigi   The Case for Business Intelligence – and How to Make It Happen   6/1/2011 7:02:44 AM
    Gigi
    Re: Re : The Case for Business Intelligence – and How to Make It Happen
       How can we say, bundling of software or applications as Business Intelligence? Similar business strategy is adopted by Microsoft also, along with OS, they will provide Internet browser, Windows live chat etc. From their point of view it may be BI, but they are forcing us to use the bundled products. Moreover they can make the other applications in compactable with their products too. In my opinion, the way of forcing customer to use their products cannot be Business intelligence.
    Page 1 / 2   >   >>


    The blogs and comments posted on EnterpriseEfficiency.com do not reflect the views of TechWeb, EnterpriseEfficiency.com, or its sponsors. EnterpriseEfficiency.com, TechWeb, and its sponsors do not assume responsibility for any comments, claims, or opinions made by authors and bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.

    More Blogs from Mary E. Shacklett
    Mary E. Shacklett   12/7/2011   7 comments
    The promise of internal cloud infrastructures for organizations rests in a much hoped for seamless ability to traverse heterogeneous operating systems and hardware platforms, delivering ...
    Mary E. Shacklett   12/5/2011   8 comments
    Companies have recognized that they need to function 24/7 in a global economy -- and that they can ill afford to experience disasters and outages. This has given some "lift" to disaster ...
    Mary E. Shacklett   12/2/2011   6 comments
    Nothing is more important than your disaster recovery (DR) and business continuation plan when you really need it -- but the odds are pretty high that you never will. Hardly anyone ever ...
    Mary E. Shacklett   11/29/2011   35 comments
    CIOs have to know the business and how IT delivers value, but they also have to understand enough of the technology to inspire and earn the respect of their staff. Where is the fine line ...
    Mary E. Shacklett   11/23/2011   24 comments
    Right now, companies are striving to get their arms around real-time analytics and what it can mean for their businesses, but fraud detection software has been working in real-time for ...
    Latest Archived Broadcast
    In this episode, you'll learn how to stretch the limits of your private cloud -- and how to recognize the limits that can't be exceeded.
    On-demand Video with Chat
    IT has to deploy Server 2012 in a way that fits the architecture of its application delivery system.
    E2 IT Migration Zones
    IT Migration Zone - UK
    Get Modern Apps on the Windows 8 Desktop
    Application Audits Simplify Migration
    Hardware Refresh Cycles Are Outdated
    IT Migration Zone - FR
    BrandCache sous Windows Server 2012
    Windows Blue attendu en juin
    Comment profiter d’une nouvelle expérience User Virtualization
    IT Migration Zone - DE
    Leap Motion zeigt Gestensteuerung für Windows 8
    Microsofts Surface Pro kommt nach Deutschland
    Like Us on Facebook
    Twitter Feed
    Enterprise Efficiency Twitter Feed
    Dell Storage
    Dell OEM Twitter Feed
    E2 Linked-in Group Ad
    Site Moderators Wanted
    Enterprise Efficiency is looking for engaged readers to moderate the message boards on this site. Engage in high-IQ conversations with IT industry leaders; earn kudos and perks. Interested? E-mail:
    moderators@enterpriseefficiency.com
    Informed CIO: Dollars & Sense: Virtual Desktop Infrastructure
    Cut through the VDI hype and get the full picture -- including ROI and the impact on your Data Center -- to make an informed decision about your virtual desktop infrastructure deployments.

    Read the full report
    Virtualization Management: Time To Get Serious
    Welcome to the backside of the virtualization wave. Discover the state of virtualization management and where analysts are predicting it is heading

    Read the full report
    PUBLIC SECTOR RESOURCES
    WHITE PAPERS
    A Video Case Study – Translational Genomics Research Institute
    e2 Storage Video
    On the Case
    TGen IT: Where We're Going Next

    7|11|12   |   08:12   |   10 comments


    Now that TGen has broken new ground in genomic research by using Dell's storage, cloud, and high-performance computing solutions, the company discusses what will come next for it and for personalized medicine.
    On the Case
    Better Care Through Better Communications

    6|6|12   |   02:24   |   12 comments


    The achievements of the TGen/Dell project could improve how all people receive healthcare, because they are creating ways to improve end-to-end communication of medical data.
    On the Case
    TGen IT: Where We Are Now

    5|15|12   |   06:58   |   5 comments


    TGen is breaking new ground in genomic research by using Dell's storage, cloud, and high-performance computing solutions.
    On the Case
    TGen IT: Where We Were

    4|27|12   |   06:45   |   10 comments


    The Translational Genomics Research Institute wanted to save lives, but its efforts were hobbled by immense computing challenges related to collecting, processing, sharing, and storing enormous amounts of data.
    On the Case
    1,200% Faster

    4|18|12   |   02:27   |   12 comments


    Through their partnership, Dell and TGen have increased the speed of TGen’s medical research by 1,200 percent.
    On the Case
    IT May Improve Children's Chances of Survival

    4|17|12   |   02:12   |   8 comments


    IT is helping medical researchers reach breakthroughs in a way and pace never seen before.
    On the Case
    Medical Advances in the Cloud

    4|10|12   |   1:25   |   5 comments


    TGen and Dell are pushing the boundaries of computing, and harnessing the power of the cloud to improve healthcare.
    On the Case
    TGen: Living the Mission

    4|9|12   |   2:25   |   3 comments


    TGen's CIO puts the organizational mission at the heart of everything the IT staff does.
    On the Case
    TGen Speeding Up Biomedical Research to Save More Lives

    4|5|12   |   1:59   |   8 comments


    The Translational Genomics Research Institute is revamping its computing to improve speed, storage, and collaboration – and, most importantly, to save lives.
    On the Case
    Computing Power Helping to Save Children's Lives

    3|28|12   |   2:13   |   3 comments


    The Translational Genomics Institute’s partnership with Dell is enabling them to treat kids with neuroblastoma more quickly and save more lives.
    Tom Nolle
    How Deep Is My Storage Hierarchy?

    7|3|12   |   2:13   |   5 comments


    At the GigaOM Structure conference, a startup announced a cloud and virtualization storage optimizing approach that shows there's still a lot of thinking to be done on the way storage joins the virtual world.
    E2 Interview
    What Other Industries Can Learn From Financial Services

    6|13|12   |   02:08   |   3 comments


    We asked CIO Steve Rubinow what CIOs in other industries can learn from the financial services industry about datacenter efficiency, security, and green computing.
    E2 Interview
    Removing Big-Data Flow Bottlenecks

    6|12|12   |   02:55   |   No comments


    We ask CIO Steve Rubinow what pieces of financial services infrastructure need to perform better to get traders info faster.
    E2 Interview
    Getting Traders the Data They Need

    6|11|12   |   02:04   |   1 comment


    We ask CIO Steve Rubinow: What do stock market traders need to know, how fast do they need it, and how can CIOs get it to them?
    E2 Interview
    Can IT Help Fix the Global Economy?

    6|8|12   |   02:32   |   1 comment


    We ask CIO Steve Rubinow whether today's IT can help repair the global economy (and if IT played any role in the economy's collapse).
    E2 Interview
    More Competitive Business via Datacenter Strategy

    5|4|12   |   2:46   |   1 comment


    Businesses need to be competitive, yet efficient, and both goals affect datacenter design.
    E2 Interview
    The Recipe for Greater Efficiency

    5|3|12   |   3:14   |   2 comments


    Intel supplies the best ingredients to drive greater datacenter efficiency and support new compute, storage, and networking needs.
    E2 Interview
    Datacenters Enabling Business Transformation

    5|1|12   |   06:37   |   1 comment


    Dell’s Gaurav Chand says that for the first time ever datacenter technology is truly enabling all kinds of organizations to transform their business and achieve new objectives.
    Tom Nolle
    Cloud Data: Big AND Persistent!

    3|28|12   |   2:11   |   10 comments


    We always hear about "Big" data, but a real issue in cloud storage is not just bigness but also persistence. A large data model is less complicated than a big application repository that somehow needs to be accessed. The Hadoop send-program-to-data model may be the answer.
    Tom Nolle
    Project Lightning Streamlines Storage

    2|16|12   |   2:09   |   2 comments


    EMC's Project Lightning has matured into a product set, and it's important, less because it has new features or capabilities in storage technology and management, than because it may package the state of the art in a way more businesses can deploy.
    Tom Nolle
    Big Data Appliance Is Big News

    1|12|12   |   2:18   |   No comments


    Oracle's release of a Hadoop appliance for Big Data may be a signal that we're shifting to database appliances.
    Tom Nolle
    Myopia Can Hurt Storage Policy

    12|22|11   |   2:08   |   No comments


    We're at the beginning of a cloud-driven revolution in storage, but Oracle's quarter shows that enterprises are hunkering down on old concepts because they're afraid of the costs in the near term.
    Sara Peters
    An Untrained User & a Mobile Medical Device

    12|19|11   |   2:43   |   11 comments


    Untrained end users, clueless central IT staff, and expensive mobile devices are a worrisome combination for healthcare CIOs.
    Tom Nolle
    Too Many Labels on 'Big Data'?

    12|9|11   |   2:12   |   3 comments


    However you label it, structured and unstructured information are different and will likely always require different tools.
    Sara Peters
    E2 Debuts New Storage Section

    12|8|11   |   1:51   |   1 comment


    Need strategic guidance on everything from SSDs to 100 percent virtualized datacenters? Look no further.