La Caixa, the biggest European Savings Bank (and recently named the most innovative bank in the world), has always been a pioneer in new technologies to help customers manage their accounts online, through Web-enabled ATMs and mobile devices.
Their online channel, Linia Oberta, is one of the most advanced banking applications, letting customers manage almost all their banking needs from their computers, tablets, and smartphones with the most sophisticated
Now, in partnership with Samsung, La Caixa is adding another
channel to the service, Linia Oberta on Smart TV, so that if you’re watching TV while your laptop, smartphone, or iPad is out of reach, you still don’t need to move from the sofa to check your finances.
Here is a quick look at it.
Initially, the Smart TV application will only let you check your
finances, your accounts, credit cards, stock portfolio, etc, without the possibility to order transactions on the platform. But it can give customers the flexibility to check payments of their bills, verify the most usual transactions, and if they want to make any changes, go to their PCs to use the regular banking service. And more services may follow.
The security systems are similar to the ones on normal
Web browsers. For example, customers accessing the bank Website need to enter their access code using an online keypad to protect it from any keylogging application. If customers want to make a transaction, they need to enter a four-digit code from a special coordinate card with 60 possibilities that the bank gives them personally at their branch.
The new Smart TV system works with all Samsung Smart TV-connected devices, including televisions, Blu-ray players, and home cinemas with Internet connections.
La Caixa leads the Spanish mobile banking
sector both in terms of individual customers and business users. With 2.2 million customers using mobile services, the bank's mobile applications have been downloaded more than 2 million times. La Caixa offers more than 50 applications, all freely available via its applications store, CaixaMóvil Store.
Smart TV applications are available for gaming, social
media, news, and entertainment, and Samsung is adding more continuously, but this is the first banking application for the European market to use the platform.
La Caixa is already studying the possibility to add basic
transactions on the Smart TV system, such as buying tickets for movies and events, pay-per-view services for sports, and other services offered on their ServiCaixa
system, now part of TicketMaster.
This new functionality is key for Samsung to keep providing new value for the Smart TV market, and consumers are likely to be very pleased with the results. And because your TV is far less likely to be lost or pickpocketed, it may offer a more secure method for banking than many mobile devices.